Providing focused, relevant support for the younger generations.
Our kids are our future
It’s a statement the RBC Foundation whole-heartedly believes in and a main driving force behind our many initiatives focused on youth. As one of Canada’s Top 50 Most Socially Responsible Corporations, we take immense pride in our wide-ranging and committed support for the well-being of future generations.
Emerging artists project
The Arts are an integral part of society — fuelling enjoyment, sparking interests, and engaging minds. Through the Emerging Artists Project, we aim to help those between the ages of 18 and 35 bridge the gap between academic and career by supporting organizations that enable individuals to zero in on their art and create the best opportunities to become established.
Main components of this project are mentorship and advanced learning, as well as providing opportunities for artists to showcase their talents that otherwise wouldn’t be achievable. And proof positive of the program’s impact is the strong sense of networking and community it builds, with a number of established artists returning to mentor the next generation. In 2015, the Emerging Artists Project supported 3,249 artists via 169 organizations. Learn more.
Blue Water project
Vital for life, fresh water is the world’s most precious natural resource. As such, protecting and preserving it is a number-one priority, and this is exactly what the Blue Water Project is founded on. Originally a 10-year global commitment to support the protection of water in a broad sense, the more recent extreme weather events in urban centres caused a shift in project focus towards supporting the protection of water in towns, cities, and urban areas. Globally in 2014, 96,233 kids were positively affected by the initiatives supported by this program, and 168,595 kilos of garbage was removed, reduced, or diverted from urban water and shorelines.
June 2 marks Blue Water Day, an incredible day of involvement and a call to action where RBC employees join forces with local communities for clean-ups and water-quality makeovers. More information.
Race for the Kids 2016
New name, broader impact. The former Run for the Kids, which took place solely in Toronto, is officially becoming part of a much larger global program to support children’s causes, with a series of races taking place in Canada, the US, the UK, China, and Australia. Raising over $19 million globally, the races are part of an overall commitment to improve the well-being of one million kids and youth via the five-year, $100 million RBC Kids Pledge.
Canada is home to two of the races in the series — the Vancouver event is on June 5, raising funds for childhood cancer and mental health initiatives at BC Children’s Hospital, and the Toronto event is on September 17, supporting youth mental health and The Family Navigation Project at Sunnybrook Hospital. Find out more about these exciting events and the global race series.
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