Women in Asia seek alignment between financial and social goals


Asian women see dual aspects of legacy

  • High-net-worth individuals (HNWIs)
  • Asian HNW women
  • Western HNW women

Nearly equal percentages of Asian HNW women define legacy in financial terms and in terms of personal relationships, eg with family and friends.

Wealth is the main enabler of my legacy
85% 65%
Societal causes have become more important than wealth accumulation in identifying a legacy
76% 59%
It’s important to me that my wealth plans align with the legacy I want to leave
87% 80%

Asian HNWIs feel an obligation to pass on both wealth and values

  • Asian HNW women
  • Western HNW women

I have an obligation to transfer wealth to the next generation.

60% 71%

I have an obligation to transfer values to the next generation.

70% 80%

Prioritising mental and physical well-being spans the globe

  • Asian HNW women only
  • Western HNW women only
  • Shared top life goals

Top life goals for Asian HNW women:


Improving mental and physical well-being


Increasing wealth


Strengthening relationships with family

Top life goals for Western HNW women:


Improving mental and physical well-being


Strengthening relationships with family


Creating a path to wealth for their children

Asian women favour giving via volunteer work

  • Asian HNW women
  • Western HNW women
  • Asian HNW men
  • Western HNW men

How do you primarily structure your charitable giving?

(Ranked 1st)

Volunteer work
24% 21% 11% 14%
Trust funds
13% 5% 18% 9%
Donor-advised funds (eg, with a public foundation as the sponsor organisation)
19% 13% 18% 12%
Recurring donations other than to my own charitable organisation
12% 21% 13% 23%
Donations to my own non-profit/giving organisation
18% 12% 22% 11%
One-off donations other than to my own charitable organisation
9% 23% 13% 26%

Asian women align wealth management with social causes

  • Asian HNW women
  • Western HNW women

Do you align investments with giving goals?

45% 22%

Do you consider impact investing to be a form of giving?

54% 79%

Do you have more opportunity to tackle societal issues through investing?

82% 62%


Data based on an Economist Intelligence Unit survey conducted from March to May 2018.
The research, commissioned by RBC Wealth Management, surveyed 1,051 HNWIs across Asia, Canada, the UK and U.S.
The survey included 220 respondents in Asia–in Hong Kong, mainland China and Singapore–with at least US$1 million in investable assets.


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© The Economist Intelligence Unit Limited 2018

Produced by:
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