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Our teams focus so emphatically on doing what's right for our clients. Seeing the direct impact we can make for our clients and their families is such a rewarding experience.

Rod Whitfield is the regional vice president of Private Banking for Manitoba, Saskatchewan, Nunavut and Western Ontario. He leads a team of private bankers who deliver wealth planning and advice to high-net-worth clients, their families and their businesses.

A strong believer in collaboration across the organization and client-focused initiatives, Rod started with RBC in 1998. Prior to joining Private Banking in Edmonton in 2015, and relocating to Winnipeg in 2017, he served as vice president, Commercial Financial Services for 10 years. In that role, he led teams in two Alberta regions.

He's also the proud recipient of the 2014 Alberta Diversity Award.

A proven community leader, Rod has been involved with numerous business and not-for-profit organizations, such as the Association for Corporate Growth, Winnifred Stewart Foundation, Junior Achievement, Juvenile Diabetes Research Foundation, Canadian 4-H Council, Variety – the Children's Charity and United Way Winnipeg.

Rod and his wife have two children and enjoy staying active with them through their numerous extracurricular activities.