{"id":31125,"date":"2025-12-22T17:17:53","date_gmt":"2025-12-22T22:17:53","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/en-ca\/?p=31125"},"modified":"2025-12-22T17:17:54","modified_gmt":"2025-12-22T22:17:54","slug":"report-explores-the-adjacent-markets-that-are-fuelling-investment-opportunities-in-womens-professional-sports","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/en-ca\/insights\/report-explores-the-adjacent-markets-that-are-fuelling-investment-opportunities-in-womens-professional-sports","title":{"rendered":"Report explores the adjacent markets that are fuelling investment opportunities in women\u2019s professional sports"},"content":{"rendered":"\n<p>Women\u2019s sports are no longer a side category in the world of sports investment\u2014they are a high-growth commercial asset class with institutional capital flowing in, valuations accelerating and scalable-adjacent businesses emerging.<\/p>\n\n\n\n<p>In recent years, women\u2019s sports leagues such as the WNBA and WNSL have experienced significant growth. Global revenues in women\u2019s elite sports are predicted to reach US$2.35 billion in 2025, reflecting an increase of 240 percent over four years, <a href=\"https:\/\/www.deloitte.com\/uk\/en\/about\/press-room\/womens-elite-sports-revenues-to-surpass-us-dolar-two-point-three-five-billion-in-2025.html\" target=\"_blank\" rel=\"noreferrer noopener\">according to Deloitte <\/a>. As women\u2019s sports leagues mature and audiences grow, the investment potential goes beyond individual teams and athletes: the most compelling investment opportunities are emerging in the infrastructure that surrounds the game, including merchandise, sports technology and media.<\/p>\n\n\n\n<p>Dedicated to supporting women\u2019s sports across several important areas, RBC launched a research series in collaboration with Wasserman and The Collective, Wasserman\u2019s women-focused division.&nbsp;<a href=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/insights\/women-in-sports-report-advocates-for-investing-in-professional-women-athletes\">Part 1 of <em>The New Economy of Sports<\/em> report<\/a>&nbsp;examined the athlete income gap and the opportunities women athletes present to brands, sponsors and investors. <a href=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/insights\/report-explores-opportunities-for-investors-in-womens-sports\">Part 2 of the report highlighted the growth trajectory<\/a> and increasing valuations of women\u2019s sports teams and leagues and the impact of audience engagement on league value.<\/p>\n\n\n\n<p>Part 3 of the report seeks to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reveal a rapidly evolving business sector driven by innovative models disrupting the traditional sports landscape<\/li>\n\n\n\n<li>Highlight the adjacent businesses and emerging professional leagues that benefit from and accelerate the growth of the women\u2019s sports ecosystem<\/li>\n\n\n\n<li>Explore the multiplier effect of these adjacencies, raising the valuation ceiling for teams, leagues and athletes across the ecosystem<\/li>\n<\/ul>\n\n\n\n<p>\u201cAcross <em>The New Economy of Sports research series<\/em>, women\u2019s sports consistently emerge as one of the most dynamic and scalable growth engines in the industry today,\u201d says Alyson Walker, senior vice president, strategy and growth at The Collective. \u201cThe new infrastructure, investment and innovation surrounding women\u2019s sports will shape the next era of the global sports business.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-building-a-diverse-capital-structure\">Building a diverse capital structure<\/h2>\n\n\n\n<p>Financial infrastructure is still emerging in the women\u2019s sports network, and early-stage investors have a rare chance to shape the industry. For example, expansion valuations are climbing rapidly, with record new team expansion fees reported in 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-valuations-on-the-rise-record-making-capital-in-women-s-leagues\"><strong>Valuations on the rise: Record-making capital in women&#8217;s leagues<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"686\" width=\"1024\" src=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-1-EN-1380x925-1.jpg?w=1024\" alt=\"Team valuations\" class=\"wp-image-31273\" srcset=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-1-EN-1380x925-1.jpg 1380w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-1-EN-1380x925-1.jpg?resize=300,201 300w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-1-EN-1380x925-1.jpg?resize=768,515 768w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-1-EN-1380x925-1.jpg?resize=1024,686 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"686\" width=\"1024\" src=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-2-EN-1380x925-1.jpg?w=1024\" alt=\"Team valuations\" class=\"wp-image-31272\" srcset=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-2-EN-1380x925-1.jpg 1380w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-2-EN-1380x925-1.jpg?resize=300,201 300w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-2-EN-1380x925-1.jpg?resize=768,515 768w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/team-valuation-chart-2-EN-1380x925-1.jpg?resize=1024,686 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u201cThe most valuable WNBA franchise, the Golden State Valkyries, is valued at $500 million, with an <a href=\"https:\/\/www.sportico.com\/feature\/wnba-team-values-rankings-list-1234784563\/\" target=\"_blank\" rel=\"noreferrer noopener\">average franchise value of $269 million <\/a>,\u201d says Luana Harris, managing director, RBC Sports Advisory. \u201cFor the NWSL, at the top is Angel City FC at $280 million, with an <a href=\"https:\/\/www.forbes.com\/sites\/brettknight\/2025\/06\/02\/the-nwsls-most-valuable-teams-2025\/\" target=\"_blank\" rel=\"noreferrer noopener\">average franchise value of $134 million <\/a>. Those are impressive numbers that continue to grow at high multiples. With this growth comes the opportunity for business around women\u2019s sports, such as venues, merchandise and tech innovation.\u201d<\/p>\n\n\n\n<p>High-profile celebrity investors like Serena Williams, Jennifer Garner and Magic Johnson are backing women\u2019s sports teams, elevating the profile and signaling the industry&#8217;s potential. Beyond investing in leagues and teams, investments in data rights, athlete-management platforms and other institutional frameworks are diversifying the world of sports finance.<\/p>\n\n\n\n<p>Recent infusions of institutional capital in the women\u2019s-sports landscape have resulted in a number of financial vehicles such as dedicated women\u2019s-sports funds and sport technology accelerators, offering investors broad new opportunities in the space.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-emerging-and-evolving-sports-represent-high-growth-opportunities\">Emerging and evolving sports represent high-growth opportunities<\/h2>\n\n\n\n<p>Women\u2019s professional basketball and soccer continue to experience exponential growth, according to the report, but that\u2019s only the beginning. A number of emerging properties are being built from the ground up with digital-first strategies, global reach and equitable gender foundations.<\/p>\n\n\n\n<p>For example, high-growth women\u2019s sports like volleyball, cricket, rugby and softball are expanding at a faster rate than legacy sports, and they feature rapidly rising revenues and valuation multiples. Women&#8217;s volleyball, for example, is benefitting from venue-naming rights and other sponsorship innovations. The 2028 Olympic Games, in Los Angeles, represents a pivotal moment for the growth and commercialization of women\u2019s sports, with opportunities for global visibility, commercial validation and new monetization pathways in media, sponsorships and intellectual property.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-olympic-spotlight-the-amplification-effect-of-the-world-s-largest-global-sporting-event\"><strong>Olympic spotlight: The amplification effect of the world&#8217;s largest global sporting event<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"902\" width=\"1024\" src=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/olympics-EN_stacked-1380x1215-1.jpg?w=1024\" alt=\"Olympic spotlight on women's volleyball, cricket, rugby (sevens) and softball\" class=\"wp-image-31291\" srcset=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/olympics-EN_stacked-1380x1215-1.jpg 1380w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/olympics-EN_stacked-1380x1215-1.jpg?resize=300,264 300w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/olympics-EN_stacked-1380x1215-1.jpg?resize=768,676 768w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/olympics-EN_stacked-1380x1215-1.jpg?resize=1024,902 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-unlocking-the-infrastructure-gap-in-women-s-sports\">Unlocking the infrastructure gap in women\u2019s sports<\/h2>\n\n\n\n<p>As interest and investment in women\u2019s sports explode, these athletes still operate in environments that were not designed specifically for them. From facilities to data systems, female athletes widely use resources that were designed for and tested on their male counterparts. For example, only 35 percent of sports science includes research on females, and only six percent focuses on female physiology.<\/p>\n\n\n\n<p>That gap represents additional opportunities for investment, with needs for developing athlete-specific technology, performance insights and scalable innovation. In addition, most women\u2019s professional teams lack dedicated facilities, representing a high-potential opportunity for infrastructure investment. Interested investors can consider a wealth of opportunities across the women\u2019s sports landscape, including performance, infrastructure, training complexes and equipment, and data commercialization. Eight new women&#8217;s training facilities were announced, or are in development, across the WNBA and NWSL in 2025, representing a commitment of more than $620 million. This includes a new state-of-the-art facility under construction in Portland, designed exclusively for women athletes, which will be used by local WNBA and NWSL teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-purpose-built-facility-growth\"><strong>Purpose-built facility growth<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" height=\"289\" width=\"1024\" src=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/by-the-numbers-EN.jpg?w=1024\" alt=\"8 new purpose-built training centre projects across the WNBA and NWSL announced, $620M+ U.S. dollars committed in the building of 8 facilities, 2 tenante in the new Portland training complex, and 10 year that the CPKC-Kansas City current deal highlights the commercial upside of infrastructure-backed franchises.\" class=\"wp-image-31279\" srcset=\"https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/by-the-numbers-EN.jpg 1380w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/by-the-numbers-EN.jpg?resize=300,85 300w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/by-the-numbers-EN.jpg?resize=768,217 768w, https:\/\/www.rbcwealthmanagement.com\/en-ca\/wp-content\/uploads\/sites\/5\/2025\/12\/by-the-numbers-EN.jpg?resize=1024,289 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><br>All dollar values stated are USD.<br><br>* Aggregate figure calculated based on publicly reported capital commitments for eight WNBA and NWSL training facility projects. Source reporting includes: Sports Business Journal (multiple articles), Sportico, The Athletic, ESPN, and team press releases (2024\u20132025).<\/figcaption><\/figure>\n\n\n\n<p>\u201cIt\u2019s a very exciting area of the sports system, but caution still needs to be exercised when looking at women\u2019s emerging sports teams and leagues,\u201d Harris says. \u201cWhile the growth has been positive, it\u2019s important to work with a professional advisor and do your due diligence when exploring these types of investments.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-read-the-full-report\"><strong>Read the full report<\/strong><\/h2>\n\n\n\n<p>Learn more about the evolving business ecosystem surrounding women\u2019s sports, including the opportunities it presents to investors, in <em><a href=\"https:\/\/static1.squarespace.com\/static\/63dd2a294ccbcf78ab818f33\/t\/6949a6ac3ba85f7adcbec924\/1766434476675\/The+New+Economy+of+Sports+Pt.+3_ENGLISH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">The New Economy of Sports\u2013Part 3: Adjacent Markets Powering Women\u2019s Sports <\/a><\/em>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beyond the game, a rapidly evolving business sector fuels growth and returns in the women\u2019s sports ecosystem.<\/p>\n","protected":false},"author":22,"featured_media":31128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[255,180,10,11],"tags":[269,969,966,968,963,964],"rbcwm_content_owner":[],"rbcwm_need":[68],"rbcwm_segment":[75],"rbcwm_solution":[129],"rbcwm_topic":[113],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-31125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","category-research","category-wealth-planning","category-your-business","tag-investing","tag-investing-in-womens-professional-sports","tag-new-economy-of-sports-report","tag-team-valuations","tag-womens-professional-sports","tag-womens-sports","rbcwm_need-grow","rbcwm_segment-business-owners-and-entrepreneurs","rbcwm_solution-investments","rbcwm_topic-your-business"],"acf":{"rbcwm_subtitle":"Beyond the game, a rapidly evolving business sector fuels growth and returns in the women\u2019s sports ecosystem.","rbcwm_post_author":"","rbcwm_custom_breadcrumb_text":"","rbcwm_custom_breadcrumb_link_url":"","rbcwm_disclaimers":{"add_disclosures":"","perspective_disclaimer":"","expandable":"","omit_from_pages":"","disclaimer_footnote":"<!-- wp:paragraph -->\r\n\r\n<strong>About The Collective<\/strong>\r\n\r\n<!-- \/wp:paragraph --> <!-- wp:paragraph -->\r\n\r\nAs a division of Wasserman, The Collective exists to create change in support of equity and fairness for women in sports and entertainment. As a constantly evolving and complicated target, The Collective distills data regarding women's mindsets, desires, lifestyle and more into actionable insights and marketing strategies for brands, properties and talent. In collaboration with a global consortium of today's greatest academic minds and industry leaders, The Collective delivers a holistic and deep understanding of women as consumers, fans, professionals and individuals.\r\n\r\n<!-- \/wp:paragraph -->\r\n\r\nThis document has been prepared for use by the RBC Wealth Management member companies, RBC Dominion Securities Inc.*, RBC Phillips, Hager &amp; North Investment Counsel Inc., RBC Global Asset Management Inc. Royal Trust Corporation of Canada and The Royal Trust Company (collectively, the \u201cCompanies\u201d) and their affiliate, Royal Mutual Funds Inc. (RMFI). *Member \u2013 Canada Investor Protection Fund. Each of the Companies, RMFI and Royal Bank of Canada are separate corporate entities which are affiliated. \u201cRBC advisor\u201d refers to Private Bankers who are employees of Royal Bank of Canada and licensed representatives of RMFI, Investment Counsellors who are employees of RBC Phillips, Hager &amp; North Investment Counsel Inc., Portfolio Managers who are employees of RBC Global Asset Management Inc., Trust Advisors and Will and Estate Advisors who are employees of The Royal Trust Company or Royal Trust Corporation of Canada, or Investment Advisors who are employees of RBC Dominion Securities Inc. In Quebec, financial planning services are provided by RMFI which is licensed as a financial services firm in that province. In the rest of Canada, financial planning services are available through RMFI or RBC Dominion Securities Inc. Estate and trust services are provided by Royal Trust Corporation of Canada and The Royal Trust Company. If specific products or services are not offered by one of the Companies, clients may request a referral to another RBC partner. The strategies, advice and technical content in this publication are provided for the general guidance and benefit of our clients, based on information believed to be accurate and complete, but neither the Companies, RMFI, nor Royal Bank of Canada, nor any of its affiliates nor any other person can guarantee accuracy or completeness. This publication is not intended as nor does it constitute tax or legal advice. Readers should consult a qualified legal, tax or other professional advisor when planning to implement a strategy. This will ensure that their individual circumstances have been considered properly and that action is taken on the latest available information. Interest rates, market conditions, tax rules, and other investment factors are subject to change. This information is not investment advice and should only be used in conjunction with a discussion with your RBC advisor. None of the Companies, RMFI, Royal Bank of Canada nor any of its affiliates nor any other person accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. In certain branch locations, one or more of the Companies may carry on business from premises shared with other Royal Bank of Canada affiliates. Notwithstanding this fact, each of the Companies is a separate business and personal information and confidential information relating to client accounts can only be disclosed to other RBC affiliates if required to service your needs, by law or with your consent. Under the RBC Code of Conduct, RBC Privacy Principles and RBC Conflict of Interest Policy confidential information may not be shared between RBC affiliates without a valid reason."},"rbcwm_insight_cta_id":[11937],"rbcwm_pagination":{"next_link":"","next_link_text":"Next article","previous_link":"","previous_link_text":"Previous article"},"rbcwm_video_duration":"","article_time":"","rbcwm_enable_toc":false,"rbcwm_toc_selector":"h2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Report explores the adjacent markets that are fuelling investment opportunities in women\u2019s professional sports<\/title>\n<meta name=\"description\" content=\"Beyond the game, a rapidly evolving business sector fuels growth and returns in the women\u2019s sports ecosystem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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