{"id":34019,"date":"2026-08-19T09:32:41","date_gmt":"2026-08-19T13:32:41","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/en-ca\/?p=34019"},"modified":"2026-08-19T09:32:42","modified_gmt":"2026-08-19T13:32:42","slug":"how-wealthy-families-are-rewriting-their-philanthropy-playbooks","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/en-ca\/insights\/how-wealthy-families-are-rewriting-their-philanthropy-playbooks","title":{"rendered":"How wealthy families are rewriting their philanthropy playbooks"},"content":{"rendered":"\n

Many of the world\u2019s wealthiest families are using their financial resources to help their communities and to address society\u2019s greatest challenges. The trend reflects a growing desire among these families to turn their wealth into real and lasting impact.<\/p>\n\n\n\n

Just cutting a cheque doesn\u2019t cut it anymore.<\/p>\n\n\n\n

From charitable giving to strategic philanthropy<\/h2>\n\n\n\n

\u201cPhilanthropy has shifted from charity to a more engaged, integrated and impactful endeavour,\u201d says Dr. Paula Murphy Ives, managing director of Social Capital and Impact with RBC\u2019s Enterprise Strategic Client Group.<\/p>\n\n\n\n

A 2025 North American Family Office Report<\/a>, produced by RBC and Campden Wealth, found that 86 percent of North American ultra-high-net-worth families are active in philanthropy.<\/p>\n\n\n\n

They\u2019re thinking even more deeply about their ability to influence progress, from helping local communities with affordable housing, to confronting more global issues like climate change. While the goals are diverse, all donors can benefit from a higher level of advisory services as philanthropy becomes more sophisticated.<\/p>\n\n\n\n

\u201cGlobal families are being less reactive and more strategic,\u201d Dr. Murphy Ives says.<\/p>\n\n\n\n

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Highlights from the 2025 Family Office Report:<\/strong><\/p>\n\n\n\n