{"id":188,"date":"2022-06-22T00:00:00","date_gmt":"2022-06-22T00:00:00","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/en-eu\/?p=188"},"modified":"2023-10-31T09:48:58","modified_gmt":"2023-10-31T13:48:58","slug":"what-is-the-role-of-art-in-the-future","status":"publish","type":"rbcwm_community","link":"https:\/\/www.rbcwealthmanagement.com\/en-eu\/community\/insights\/what-is-the-role-of-art-in-the-future","title":{"rendered":"What is the role of art in the future?"},"content":{"rendered":"\n<p>Art is how we make sense of our world. It emboldens us with a new sense of understanding and empathy whilst raising questions about the future.<\/p>\n\n\n\n<p>\u201cGreat work inherently challenges our perception of ourselves \u2026 [It] pushes you beyond your own personal experience and into the experience of the artist and their intent. It helps us grow as individuals,&#8221; says Corrie Jackson, senior curator for Royal Bank of Canada (RBC), which returns as principal partner of this year&#8217;s <a href=\"https:\/\/www.masterpiecefair.com\/rbc\" target=\"_blank\" rel=\"noopener\">Masterpiece London Art Fair <\/a> (Masterpiece) for the ninth year.<\/p>\n\n\n\n<p>In a sense, this year&#8217;s Masterpiece captures that growth. It features works from antiquity to the present day, spanning cultural and social experiences across the globe, including a selection of works from the bank&#8217;s collection.<\/p>\n\n\n\n<p>There&#8217;s a distinct undertone to this year&#8217;s Masterpiece &#8211; it is the first in-person edition since 2019. Having moved to digital-only events during the COVID-19 pandemic, this year&#8217;s art fair is taking place in a world that has been transformed digitally, socially and experientially \u2013 a world in which art is an inherently different experience.<\/p>\n\n\n\t\t<!-- Start of Brightcove Player -->\n\t\t\t\t\t\t<div style=\"display: block; position: relative; min-width: 0px; max-width: 640px;\">\n\t\t\t\t\t<div style=\"padding-top: 56%; \">\n\t\t\t\t\t\t<video-js\n\t\t\t\t\t\t\t\tid=\"6308385734112\"\n\t\t\t\t\t\t\t\tdata-video-id=\"6308385734112\" data-account=\"3187797751001\"\n\t\t\t\t\t\t\t\tdata-player=\"VBE5DE1mC\"\n\t\t\t\t\t\t\t\tdata-usage=\"cms:WordPress:6.9.4:2.8.8:javascript\"\n\t\t\t\t\t\t\t\tdata-embed=\"default\" class=\"video-js\"\n\t\t\t\t\t\t\t\tdata-application-id=\"\"\n\t\t\t\t\t\t\t\tcontrols   \t\t\t\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0; bottom: 0; right: 0; left: 0;\">\n\t\t\t\t\t\t<\/video-js>\n\n\t\t\t\t\t\t<script src=\"https:\/\/players.brightcove.net\/3187797751001\/VBE5DE1mC_default\/index.min.js\"><\/script> \t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<!-- End of Brightcove Player -->\n\t\t\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-the-art-world-enters-a-new-digital-reality\">The art world enters a new digital reality<\/h2>\n\n\n\n<p>Technology has shifted art experiences from galleries to the digital realm. The pre-pandemic momentum of technological disruption was supercharged by a predominantly virtual world. This saw historic auction houses like Sotheby&#8217;s and Christie&#8217;s add new virtual experiences and start auctioning virtual art and collectibles, such as non-fungible tokens (NFTs).<\/p>\n\n\n\n<p>\u201cA lot of museums have shifted programming and engagement to digital platforms,&#8221; says Jackson. Digital platforms, social media and new ways of experiencing art have made art more accessible and exposure more achievable for creators. &#8220;It&#8217;s given us the ability to have conversations across the world in a really immediate way,&#8221; says Jackson.<\/p>\n\n\n\n<p>Taken together with the emergence of new tools like artificial intelligence, virtual reality and the growth of the metaverse, it raises the question: what is the role of art in the future?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.rbcwealthmanagement.com\/en-eu\/wp-content\/uploads\/sites\/9\/2022\/06\/people-talking-in-gallery-Masterpiece2019.jpg\" alt=\"people talking in gallery Masterpiece2019\" class=\"wp-image-725\" width=\"1024\" height=\"683\" srcset=\"https:\/\/www.rbcwealthmanagement.com\/en-eu\/wp-content\/uploads\/sites\/9\/2022\/06\/people-talking-in-gallery-Masterpiece2019.jpg 1380w, https:\/\/www.rbcwealthmanagement.com\/en-eu\/wp-content\/uploads\/sites\/9\/2022\/06\/people-talking-in-gallery-Masterpiece2019.jpg?resize=300,200 300w, https:\/\/www.rbcwealthmanagement.com\/en-eu\/wp-content\/uploads\/sites\/9\/2022\/06\/people-talking-in-gallery-Masterpiece2019.jpg?resize=768,512 768w, https:\/\/www.rbcwealthmanagement.com\/en-eu\/wp-content\/uploads\/sites\/9\/2022\/06\/people-talking-in-gallery-Masterpiece2019.jpg?resize=1024,683 1024w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-the-possibilities-and-choices-ahead\">The possibilities and choices ahead<\/h2>\n\n\n\n<p>Art has always been a tool for connecting with others and the world around us, says Jackson \u2013 especially when it exposes us to perspectives outside of our own. \u201c[It] helps us understand the possibilities and choices that are ahead of us as individuals and as a society, and different ways that we might work through those challenges.&#8221;<\/p>\n\n\n\n<p>Some artists have taken to exploring those futurities. \u201cIt&#8217;s the artist&#8217;s role to push, experiment and challenge our experience of what we might assume as a status quo,&#8221; explains Jackson. Technology offers an opportunity to push those limits.<\/p>\n\n\n\n<p>Angela Palmer, a sculptor and installation artist whose work will be on display at Masterpiece, uses techniques from science and medicine to explore new visual terrains.<\/p>\n\n\n\n<p>At the core of her work are scanning and mapping techniques that allow her to create new representations of the human body and animal form. \u201cI&#8217;m interested in what lies hidden below and peeling back the layers,&#8221; says Palmer. \u201cTechnology is essential. It&#8217;s imperative. I could not produce the work that I have over the last 20 years without technology.&#8221;<\/p>\n\n\n\n<p>Palmer takes her ideas to scientists to contemplate how best to execute them using the latest technology. \u201cTwenty years ago, it seemed strange,&#8221; she says. But Palmer has noticed a change in sentiment as technology has taken on a more palpable presence in daily life in recent decades. \u201cPeople were a little uncomfortable; they&#8217;d say &#8216;But is this art or is it science?'&#8221; she explains. \u201cNow I think the savvy collector is very comfortable with that marriage of science and art.&#8221;<\/p>\n\n\n\n<p>Palmer&#8217;s work <i>The Last Frontier<\/i><em>, <\/em>2021<em> <\/em>saw her collaborating with Harvard Medical School to create a sculpture of a brain in a meter-by-meter square at a resolution 1,000 times higher than any MRI had created before. \u201cIt allows people to see right through the brain in a transparent way \u2026 they&#8217;re using their own brain to look at this brain and to try and understand it,&#8221; says the artist. \u201cI think it helps people contemplate and reflect on themselves and their own place in the world.&#8221;<\/p>\n\n\n\n<p>In the same way technology offers an opportunity to push the limits of art, it also changes the way we ask questions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\" id=\"h-the-gateway-to-creative-thinking\">The gateway to creative thinking<\/h2>\n\n\n\n<p>For Patrick Hurst, a sculptor who works primarily with metals, technology, like 3D printing, has changed the way ideas are translated into works of art. \u201c[Additive manufacturing] has almost democratised this digital way of working,&#8221; says Hurst, whose work will also be on display during Masterpiece. He points out that anyone with a laptop and a 3D printer can inexpensively turn their ideas into physical objects. \u201cI can finish my dinner, set something off to print, go to sleep, and wake up in the morning and I&#8217;ve got a new idea realised in 3D.&#8221;<\/p>\n\n\n\n<p>As the gap between ideas and physical interpretations shrinks, it makes room for new voices and new creators, especially emerging artists looking to explore new mediums. From Hurst&#8217;s perspective, that&#8217;s one of art&#8217;s greatest roles in building the future \u2013 it&#8217;s a gateway to creative thinking.<\/p>\n\n\n\n<p>\u201cIf people diminish the value of art, then they diminish the value of creative thinking \u2026 if you diminish the value of those things, then you don&#8217;t progress at all, because people don&#8217;t see a solution,&#8221; he says. \u201cIf you can value art in education, you can value creativity or creative thinking in all areas \u2013 and that will help anything, from health and well-being to business, to economics, to politics.&#8221;<\/p>\n\n\n\n<p>Both Jackson and Palmer share a similar sentiment. Art has always been a tool of social dialogue and education. \u201cArt can help us look afresh at the world, and it can challenge our preconceptions,&#8221; says Palmer. It can help create the emotional foundations for a brighter future. \u201cArt pulls us back into shared conversations and gives us the tools for understanding each other \u2013 tools of empathy, awareness, reflection and connection that are essential,&#8221; Jackson says. \u201cIt has an important role to play in our future, offering us moments to understand all possible futurities.&#8221;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.rbcwealthmanagement.com\/en-eu\/insights\/how-the-art-world-is-evolving-to-attract-the-next-generation-of-high-net-worth-collectors\">Find out more about the evolution of the art market.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Art on display at Masterpiece London shows the spirit of progressive conversation across generations.<\/p>\n","protected":false},"author":30,"featured_media":407,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","footnotes":""},"tags":[40,41,34,42,31],"rbcwm_content_owner":[],"rbcwm_solution":[],"rbcwm_community_category":[71],"rbcwm_community_pillar":[67],"class_list":["post-188","rbcwm_community","type-rbcwm_community","status-publish","has-post-thumbnail","hentry","tag-arts","tag-diversity","tag-environment","tag-wellbeing","tag-youth","rbcwm_community_category-arts-and-culture","rbcwm_community_pillar-arts-and-culture"],"acf":{"rbcwm_subtitle":"Art on display at Masterpiece London shows the spirit of progressive conversation across 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