{"id":476,"date":"2022-05-30T00:00:00","date_gmt":"2022-05-30T00:00:00","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/en-eu\/newsroom\/2022-05-30\/new-research-reveals-different-generational-attitudes-towards-wealth-management\/"},"modified":"2026-03-24T13:13:16","modified_gmt":"2026-03-24T13:13:16","slug":"new-research-reveals-different-generational-attitudes-towards-wealth-management","status":"publish","type":"rbcwm_newsroom","link":"https:\/\/www.rbcwealthmanagement.com\/en-eu\/newsroom\/2022-05-30\/new-research-reveals-different-generational-attitudes-towards-wealth-management","title":{"rendered":"New research reveals different generational attitudes towards wealth management"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Four in five affluent 25\u201334 year olds have a wealth management solution in place, and nearly a third (31%) have       either started using a wealth management solution within the last six months or plan to find one in the next six       months<\/li>\n\n\n\n<li>25-34 year olds placed most importance on getting advice on taxation, diversifying assets and efficiently       planning       for their future<\/li>\n\n\n\n<li>55\u201365 year olds valued guidance on investment management the most highly<\/li>\n\n\n\n<li>86% of 25-34 year olds would benefit from guidance on credit related products compared with only 16% in those       aged       55 and older<\/li>\n\n\n\n<li>Respondents hesitated to apply for a wealth management solution because of a lack of knowledge or because the       solution did not fit with their values<\/li>\n<\/ul>\n\n\n\n<p><strong>LONDON, 30 May 2022<\/strong> \u2013 New research* conducted by RBC Wealth Management, part of Royal Bank of    Canada, showed that four in five (79%) affluent 25\u201334 year olds in the UK have a wealth management solution in place    and nearly a third (31%) have either started using a wealth management solution within the last six months or plan to    find one in the next six months. 6% claimed to not need a wealth management solution.<\/p>\n\n\n\n<p>When looking for a wealth management solution, 25-34 year olds placed the most importance on getting advice on    taxation, diversifying assets and efficiently planning for their future, as well as advice on how to manage the    responsibility and emotion of having wealth. This contrasted with 55\u201365 year old respondents who valued guidance on    investment management the most highly.<\/p>\n\n\n\n<p>The top reason why respondents hesitated to apply for a wealth management solution was because they lacked sufficient    understanding of wealth management and the products and services available (29% of 25-34 year olds vs 9% of 55\u201365    year olds) or because the solution did not fit with their values (24% of 25-34 year olds vs 16% of 55\u201365 year olds).    The former highlights the lack of financial knowledge among the young and the latter shows how generations differ in    their ideals and mindsets about managing money. While older generations tend to value building their wealth and    businesses the most, the young are more concerned about investing responsibly and finding a purpose for their lives. <\/p>\n\n\n\n<p><b>Commenting on the findings of the survey, Katherine Waller, Head of New Sales Delivery at RBC Wealth Management,<\/b>    said: <em>\u201cWe found that a large proportion of younger respondents currently have or plan to have a wealth management       solution in the near future. Even though this tech-savvy generation are familiar with accessing information and       financial solutions online, the research shows that they are still eager to receive tailored guidance on the       complexities of managing wealth. We know first-hand that younger generations place value on receiving insights and       being constructively challenged on their views, and we play a key role in helping them understand financial       products and the responsibility that comes with having significant wealth.<\/em><\/p>\n\n\n\n<p><em>\u201cFinancial planning should not be viewed as something that only applies to older generations. It is crucial to       demystify wealth management services in the eyes of the younger generation and educate them as early as possible       on how to plan for their future as their future starts today.\u201d<\/em><\/p>\n\n\n\n<p><b>Vikram Anand, Managing Director, Relationship Management at RBC Wealth Management, added:<\/b><em> &#8220;RBC Wealth       Management&#8217;s       significant experience in serving clients across multiple generations has provided us with a deep insight which       allows us to understand and adapt to the changing attitudes towards wealth. This positions us perfectly to       continue       providing highly personalised solutions to clients, encompassing financial planning, trust and fiduciary services,       investment management, banking and credit services. Through RBC&#8217;s global capabilities, we are also able to support       clients&#8217; complex personal and business needs, for example in global markets, investment banking or managing       finances       across borders.<\/em><\/p>\n\n\n\n<p><em>&#8220;Looking to the future, RBC Wealth Management has adjusted its offering to better service a younger, more       tech-savvy       client-base, including delivering greater financial education through a range of communication channels, from       face-to-face meetings to social media platforms. We work collaboratively in multi-generational teams to better       reflect the clients we serve &#8211; both the older and younger generation within a family &#8211; and to ensure that values       are       recognised and represented across age groups.&#8221;<\/em><\/p>\n\n\n\n<p>To find out more about RBC Wealth Management\u2019s services, visit <a href=\"\/en-eu\/\">https:\/\/www.rbcwealthmanagement.com\/en-eu\/<\/a><\/p>\n\n\n\n<p class=\"disclaimer\">*Source: Survey conducted in collaboration with Kantar media in November 2021 with 600 respondents    with a minimum of \u00a3500,000 investible assets<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-media-contact\">Media contact<\/h4>\n\n\n\n<p>Ben Adams, RBC: +44 (0) 7590 203637, <a href=\"mailto:ben.adams@rbc.com\" class=\"link-email\">ben.adams@rbc.com<\/a><br>    Jamie Brownlee, Greentarget: +44 (0) 7702717346, <a href=\"mailto:jamie.brownlee@greentarget.co.uk\" class=\"link-email\">jamie.brownlee@greentarget.co.uk<\/a><br>    Ellie Basle, Greentarget: +44 (0) 783 457 1183, <a href=\"mailto:eleonore.basle@greentarget.co.uk\" class=\"link-email\">eleonore.basle@greentarget.co.uk<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-about-rbc\">About RBC<\/h4>\n\n\n\n<p>Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering    leading performance. Our success comes from the 87,000+ employees who leverage their imaginations and insights to    bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada\u2019s    biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business    model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S.    and 27 other countries. Learn more at <a href=\"http:\/\/www.rbc.com\/\" class=\"link-ext\" target=\"_blank\" rel=\"noopener\">rbc.com<span class=\"sr-only\">(Open in new window)<\/span><\/a>. <\/p>\n\n\n\n<p>We are proud to support a broad range of community initiatives through donations, community investments and employee    volunteer activities. See how at <a href=\"https:\/\/www.rbc.com\/community-social-impact\" class=\"link-ext\" target=\"_blank\" rel=\"noopener\">rbc.com\/community-social-impact<span class=\"sr-only\">(Open in          new window)<\/span><\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\" id=\"h-about-rbc-wealth-management\">About RBC Wealth Management<\/h4>\n\n\n\n<p><a href=\"https:\/\/www.rbcwealthmanagement.com\/\">RBC Wealth Management<\/a> directly serves affluent, high net worth and    ultra-high net worth clients globally with a full suite of banking, investment, trust and other wealth management    solutions, from our key operational hubs in Canada, the United States, the British Isles, and Asia. The business also    provides asset management products and services directly and through RBC and third party distributors to    institutional and individual clients, through its RBC Global Asset Management business (which includes BlueBay Asset    Management). RBC Wealth Management has C$1.3 trillion of assets under administration, C$1 trillion of assets under    management and more than 4,800 financial consultants, advisors, private bankers, and trust officers. For more    information, please <a href=\"https:\/\/www.rbcwealthmanagement.com\/\">www.rbcwealthmanagement.com<\/a>.<\/p>\n\n\n\n<p class=\"disclaimer mt-1-half has-small-font-size\">This publication has been issued by Royal Bank of Canada on behalf of certain RBC \u00ae companies that form part of the international network of RBC Wealth Management. You should carefully read any risk warnings or regulatory disclosures in this publication or in any other literature accompanying this publication or transmitted to you by Royal Bank of Canada, its affiliates or subsidiaries.<\/p>\n\n\n\n<p class=\"disclaimer mt-1-half has-small-font-size\">The information contained in this report has been compiled by Royal Bank of Canada and\/or its affiliates from sources believed to be reliable, but no representation or warranty, express or implied is made to its accuracy, completeness or correctness. All opinions and estimates contained in this report are judgments as of the date of this report, are subject to change without notice and are provided in good faith but without legal responsibility. This report is not an offer to sell or a solicitation of an offer to buy any securities. Past performance is not a guide to future performance, future returns are not guaranteed, and a loss of original capital may occur. Every province in Canada, state in the U.S. and most countries throughout the world have their own laws regulating the types of securities and other investment products which may be offered to their residents, as well as the process for doing so. As a result, any securities discussed in this report may not be eligible for sale in some jurisdictions. This report is not, and under no circumstances should be construed as, a solicitation to act as a securities broker or dealer in any jurisdiction by any person or company that is not legally permitted to carry on the business of a securities broker or dealer in that jurisdiction. Nothing in this report constitutes legal, accounting or tax advice or individually tailored investment advice.<\/p>\n\n\n\n<p class=\"disclaimer mt-1-half has-small-font-size\">This material is prepared for general circulation to clients, including clients who are affiliates of Royal Bank of Canada, and does not have regard to the particular circumstances or needs of any specific person who may read it. The investments or services contained in this report may not be suitable for you and it is recommended that you consult an independent investment advisor if you are in doubt about the suitability of such investments or services. To the full extent permitted by law neither Royal Bank of Canada nor any of its affiliates, nor any other person, accepts any liability whatsoever for any direct or consequential loss arising from any use of this report or the information contained herein. No matter contained in this document may be reproduced or copied by any means without the prior consent of Royal Bank of Canada.<\/p>\n\n\n\n<p class=\"disclaimer mt-1-half has-small-font-size\">Clients of United Kingdom companies may be entitled to compensation from the UK Financial Services Compensation Scheme if any of these entities cannot meet its obligations. This depends on the type of business and the circumstances of the claim. Most types of investment business are covered up to a total of \u00a385,000. The Channel Island subsidiaries are not covered by the UK Financial Services Compensation Scheme; the offices of Royal Bank of Canada (Channel Islands) Limited in Guernsey and Jersey are covered by the respective compensation schemes in these jurisdictions for deposit taking business only.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON, 30 May 2022 \u2013 New research* conducted by RBC Wealth Management, part of Royal Bank of Canada, showed that four in five (79%) affluent 25\u201334 year olds in the UK have a wealth management solution in place and nearly a third (31%) have either started using a wealth management solution within the last six [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"rbc_url_alias":"","footnotes":""},"rbcwm_solution":[],"rbcwm_newsroom_category":[],"class_list":["post-476","rbcwm_newsroom","type-rbcwm_newsroom","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.8 (Yoast SEO v26.8) - 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