{"id":15415,"date":"2026-10-06T15:35:04","date_gmt":"2026-10-06T15:35:04","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/en-ie\/?p=15415"},"modified":"2026-10-07T11:59:58","modified_gmt":"2026-10-07T11:59:58","slug":"perspective-is-ai-creating-a-brave-new-world","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/en-ie\/insights\/perspective-is-ai-creating-a-brave-new-world","title":{"rendered":"Is AI creating a Brave New World?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Authors:<\/strong> <a href=\"https:\/\/www.rbcwealthmanagement.com\/en-ie\/people\/ian-quigley\" data-type=\"link\" data-id=\"https:\/\/www.rbcwealthmanagement.com\/en-ie\/people\/ian-quigley\" class=\"border-bottom-0\">Ian Quigley, Head of Investment Strategy <\/a><\/p>\n\n\n\n<div class=\"well b-blue-tint-4 mb-3\">\n<h2>Key highlights<\/h2>\n      <ul class=\"list-spaced\">\n        <li>\n          <strong>AI is here to stay. <\/strong> It\u2019s already become an integral part of our lives, even more so than we might realise.\n<\/li>\n        <li>\n          <strong>Concerns about AI are understandable.<\/strong> Foreboding headlines and worries about job losses can prey on our minds, but may detract from AI\u2019s potential positive benefits.\n        <\/li>\n<li>\n          <strong>There\u2019s real investment potential.<\/strong> The AI boom shouldn\u2019t be ignored, but any investment needs to be part of a wider, long-term strategy.\n        <\/li>\n      <\/ul>\n    <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Over the summer, I re-read Aldous Huxley\u2019s famous novel <em>Brave New World<\/em> as part of my attempt to understand how today\u2019s world is changing. I\u2019ve always been drawn to this great novel as well as George Orwell\u2019s dystopian epic <em>1984<\/em>. Perhaps this is just my personality, and I like thought-provoking predictions of the future, or maybe it\u2019s borne out of a profound unease and discomfort at the current pace of change.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Huxley\u2019s vision of the world, people are conditioned from birth to value pleasure, consumption, stability and the avoidance of pain and discomfort over individuality, freedom and autonomy. The World State maintains order by ensuring that people are content with the lives they\u2019ve been given and have little desire to question them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Orwell\u2019s vision is much more oppressive and frightening, with tyranny imposed on the populace through surveillance, fear and coercion \u2013 a sadly prescient insight into the nature of totalitarian regimes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today in the West, part of Huxley\u2019s vision feels all too familiar. Re-reading the book led me to question whether the current pace of technological progress is bringing elements of his world into our reality. Are we gradually becoming accustomed to a world of constant stimulation, convenience and entertainment in ways that he would recognise?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The world is changing fast and how we interact with it is changing too. Consider artificial intelligence (AI). Early evidence suggests that AI use is changing how we engage cognitively with technology, with many of us becoming addicted to short-form videos and our new AI companions. The concern isn\u2019t that technology is imposing Huxley\u2019s world upon us, but that we may be choosing immediate stimulation and convenience over concentration, reflection and the ability to tolerate boredom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nearly every parent I meet shares stories of telling their kids to turn off YouTube shorts or to \u2018get off\u2019 TikTok. Personally, I find it much harder to sit and read a book since the COVID period \u2013 my attention seems to constantly seek stimulus in a way it didn\u2019t prior to 2020. Have I lost the ability to just \u2018be\u2019?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My use of AI has only compounded this issue \u2013 and to think, AI adoption is still only in its infancy. I&#8217;ve noticed I&#8217;m now orchestrating the work more than drafting it \u2013 setting the approach, reviewing outputs, and applying judgement. I suspect this is changing how I think, and I need to work harder on finding time to think without stimulus.&nbsp;<\/p>\n\n\n\n<h2 id=\"h-ai-s-unknown-future\" class=\"wp-block-heading\"><strong>AI\u2019s unknown future<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we consider the pace of progress in AI models, it\u2019s hard to understand where all of this will take us. Our use of technology is changing, our consumption patterns are changing, and our brain pathways may be changing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I should state at this point that I\u2019m actually optimistic about the future of AI. I think history tells us we should be positive about the benefits new technology brings, but I also believe it\u2019s possible to be worried and optimistic at the same time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concerns about AI are increasingly evident in public debate today. There\u2019s growing unease over data centre construction, for example, and a fear that AI may \u2018go rogue\u2019.&nbsp; It\u2019s striking how this is occurring at a time of increased addiction to technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Society is clearly wrestling with the change. We like the benefits the technology brings \u2013 providing pleasure, ease and joy, as Huxley envisaged \u2013 yet we\u2019re very worried about what the change means for employment, inequality and mental health.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s now even a political movement in the U.S. trying to limit AI development. While understandable, this feels like trying to push toothpaste back into the tube. The genie is already out of the bottle, for better or worse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AI-model companies are in a rush to create a digital deity, and the capital is there to back them. When we consider this alongside the geopolitical strategic imperative to win the AI race, there seems very little prospect that AI progress will slow \u2013 indeed it will likely only accelerate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Therefore, the conclusion follows that we need to learn how to adapt in this world, to recognise AI is changing how we think and possibly how we feel. It\u2019s a truly profound shift and we don\u2019t know how the future will evolve.<\/p>\n\n\n\n<h2 id=\"h-the-investment-perspective\" class=\"wp-block-heading\"><strong>The investment perspective<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our job, of course, is to understand this evolution through an investing lens, which candidly, feels uniquely challenging today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whilst we have been in a bull market, this has been an exceptionally challenging environment to navigate, with wild swings across sectors as investors attempt to discount the pace of change. And outside of an economic crisis and a global pandemic, I don\u2019t believe we\u2019ve experienced this level of uncertainty during my career.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of our clients are perplexed by how markets have gone up over the past year in the face of escalating geopolitical uncertainty, tariff \u2018wars\u2019 and rising bond yields.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main reason is that companies have continued to deliver strong profits. Much of this has been driven by the enormous investment in AI, which has created a surge in demand for the companies providing the chips, data centres and other technology needed to develop and run AI systems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sensible, prudent investors have learned to be wary of such cycles and their sustainability. Indeed, those who chose to avoid investing in technology or, worse, invested in companies that are now perceived to be at risk of AI disruption, may well be asking \u201cwhat bull market?\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s very reminiscent of the technology boom of the late 1990s, and I can\u2019t recall seeing so many sensible investors underperform the broader market as they have done over the past year. This naturally brings us to the bubble question and whether this is all about to come tumbling down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yet when we observe what\u2019s happening, when we see the progress AI models are making, when we see the adoption of the models today and when we look at the valuations for the leading AI stocks, it doesn\u2019t look like a bubble.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The hard part, though, is to try and think through how this evolves. From a valuation perspective, we believe the market isn\u2019t in a bubble, yet this is based on earnings that have been supercharged by AI investment.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It therefore follows that to hold a positive view today, one must have a positive view on continued AI investment, continued AI-model improvement, continued AI adoption by consumers and companies, and a resultant productivity boom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I didn\u2019t say it would be easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, the evidence supports a positive thesis, but this can change and it\u2019s important to recognise the limit of the insight we can have in this Brave New World.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our approach is to stay away from prediction and to watch out for market narratives that go too far. We\u2019re attempting to remain grounded and to speak to industry experts and investors that are investing behind the technology. We also carefully read the insights from the leading technology industrialists to understand how they envisage the world changing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We need to stay true to our investment principles and our core objective to protect and grow our clients\u2019 capital. If this means we don\u2019t capture all the upside in a boom, that\u2019s fine, we don\u2019t think it\u2019s our job to do so.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not easy being a conservative investor in this market \u2013 frankly it\u2019s uncomfortable. Yet we recognise the world is changing and the discipline of doing the thinking ourselves matters more, not less, even if it gets easier to avoid it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It may be a Brave New World, but we shouldn\u2019t forget the lessons of the boring old one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;d like to discuss any of the themes in this article, please reach out to your wealth manager.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<section class=\"wp-block-rbcwm-rbc-block rbc-block\"><div class=\"container\"><div class=\"row justify-content-center\"><div class=\"col-lg-12\">\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rbcwm-card rbc-card rbc-card-shadow\"><div class=\"rbc-card-wrap\"><div class=\"rbc-card-body\"><div>\n<h3 id=\"h-about-the-author\" class=\"wp-block-heading\">About the author<\/h3>\n\n\n\n<div class=\"wp-block-rbcwm-columns container\"><div class=\"row blockId-3998998e-490c-401b-aef4-823af6407248\">\n<div class=\"wp-block-rbcwm-column col-lg-4\">\n<figure class=\"wp-block-image size-large is-resized is-style-rounded\"><img decoding=\"async\" src=\"https:\/\/www.rbcwealthmanagement.com\/en-uk\/wp-content\/uploads\/sites\/23\/2023\/10\/Ian-Quigley-1200x800-1-e1790779023981.jpg?w=821\" alt=\"\" class=\"wp-image-60012\" style=\"aspect-ratio:0.9706621166879947;width:320px;height:auto\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-rbcwm-column col-lg-8\">\n<h4 id=\"h-ian-quigley\" class=\"wp-block-heading\"><a href=\"https:\/\/www.rbcwealthmanagement.com\/en-uk\/our-people\/michelle-holgate\"><\/a><a href=\"https:\/\/www.rbcwealthmanagement.com\/en-ie\/people\/ian-quigley\" data-type=\"link\" data-id=\"https:\/\/www.rbcwealthmanagement.com\/en-uk\/people\/shaz-bishop\" target=\"_blank\" rel=\"noreferrer noopener\">Ian Quigley<\/a><\/h4>\n\n\n\n<p class=\"is-style-subheader wp-block-paragraph\">Head of Investment Strategy<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ian is Head of Investment Strategy for RBC Brewin Dolphin Ireland. Ian is a member of RBC Brewin Dolphin Ireland\u2019s Executive Committee and sits on RBC Brewin Dolphin\u2019s Investment Committee.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ian has a First Class Degree in Economics from Trinity College and a Master\u2019s in Finance from the Smurfit Business School. Ian has worked in Wealth Management since 2004, having previously worked for Investec Wealth &amp; Investment and NCB. Ian has led the Investment Strategy team for over a decade and believes strongly in supporting the collaborative investment culture we have in the firm.<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The march of AI continues. But, as Ian Quigley, Head of Investment Strategy, RBC Brewin Dolphin Ireland explains, excitement about a new golden age or fears of a future dystopia need to be measured against a balanced investment approach.<\/p>\n","protected":false},"author":202,"featured_media":15422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcbd_featured_desktop_image_position":"","rbcbd_featured_mobile_image_position":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[54],"tags":[],"rbcwm_content_owner":[],"rbcwm_need":[52],"rbcwm_segment":[],"rbcwm_solution":[45],"rbcwm_topic":[43],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-15415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai","rbcwm_need-grow","rbcwm_solution-wealth-planning","rbcwm_topic-market-analysis"],"acf":{"rbc_ct_service":"","rbc_ct_theme":false,"rbc_ct_topic":false,"rbcwm_subtitle":"The march of AI continues. But, as Ian Quigley, Head of Investment Strategy, RBC Brewin Dolphin Ireland explains, excitement about a new golden age or fears of a future dystopia need to be measured against a balanced investment approach.","rbcwm_post_author":"","rbcwm_custom_breadcrumb_text":"Perspective","rbcwm_custom_breadcrumb_link_url":"https:\/\/www.rbcwealthmanagement.com\/en-ie\/perspective","rbcwm_disclaimers":{"add_disclosures":"","perspective_disclaimer":"","expandable":"","omit_from_pages":"","disclaimer_footnote":""},"rbcwm_insight_cta_id":"","rbcwm_pagination":{"next_link":"","next_link_text":"Next article","previous_link":"","previous_link_text":"Previous article"},"rbcwm_video_duration":"","article_time":"","rbcwm_enable_toc":false},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Is AI creating a Brave New World? &#8211; RBC Wealth Management Ireland<\/title>\n<meta name=\"description\" content=\"The march of AI continues. 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