{"id":27604,"date":"2026-07-02T09:54:49","date_gmt":"2026-07-02T13:54:49","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/en-us\/?p=27604"},"modified":"2026-07-02T09:54:50","modified_gmt":"2026-07-02T13:54:50","slug":"what-is-an-ipo-a-look-at-initial-public-offerings-and-how-they-work","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/en-us\/insights\/what-is-an-ipo-a-look-at-initial-public-offerings-and-how-they-work","title":{"rendered":"What is an IPO? A look at initial public offerings and how they work"},"content":{"rendered":"\n<p><strong>By the Inspired Investor Team, RBC Direct Investing<\/strong><\/p>\n\n\n\n<p>An initial public offering, or IPO, is the first time that a company\u2019s shares become available on the public markets\u2014meaning it\u2019s the first time you can buy and sell it on a public stock exchange.<\/p>\n\n\n\n<p>This is sometimes referred to as a company \u201cgoing public.\u201d<\/p>\n\n\n\n<p>Why do companies go public? One big reason is to raise capital to support future plans.<\/p>\n\n\n\n<p>However, not all companies choose to go public. In fact, since the 1990s, the number of public-company listings in the U.S. has fallen by about half, according to Columbia Business School.<\/p>\n\n\n\n<p>In general, the IPO market has been slow for the past several years. The volume of IPOs being discussed for this year, as well as the stature of the companies involved will definitely be driving some conversations about IPOs online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-private-versus-public-companies\">Private versus public companies<\/h2>\n\n\n\n<p>An IPO isn\u2019t the first time that people necessarily get access to owning a piece of a company. Before going public, it is a private company where shares can be granted to founders, early private investors or key employees. This can be referred to as pre-IPO investing.<\/p>\n\n\n\n<p>In order to preserve market stability for a newly traded stock from an IPO, insiders and early investors typically have what\u2019s known as a lock-up period. During this, they cannot sell shares they owned before the IPO.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-ipos-trade-after-launch\">How do IPOs trade after launch?<\/h2>\n\n\n\n<p>It\u2019s impossible to predict the future\u2014some IPOs experience a big jump upon launch, while others fall below their launch resulting in a lower share price. The latter is often called a \u201cbroken IPO.\u201d<\/p>\n\n\n\n<p>Either way, a company\u2019s IPO is just the beginning of its public story. It can sometimes take days, weeks, months or even longer before the market finally agrees on the value of a company\u2019s stock.<\/p>\n\n\n\n<p>For example, Facebook (now Meta) stock dropped by more than 50 percent in the five months after its listing in 2012.<\/p>\n\n\n\n<p>Tesla is another interesting story. The IPO price of Tesla stock was $17, and when you adjust for splits that works out to about $1.13 per share. As of May 27, 2026, it was around $442 per share,&nbsp;but it was a tumultuous journey to get there.<\/p>\n\n\n\n<p>Whatever you do, expect to deal with some ups and downs when it comes to IPO investing and consider your investment horizons when planning your investment choices.<\/p>\n\n\n\n<p>The volatility and lack of public trading history can make IPOs a riskier investment, so be sure to do your own research and talk to your financial advisor before investing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-it-mean-to-be-allocated-shares\">What does it mean to be allocated shares?<\/h2>\n\n\n\n<p>If you participate in an IPO, it is possible to get allocated shares as soon as they are available on the public markets.<\/p>\n\n\n\n<p>What does this mean? Think of it like concert tickets. You can usually buy tickets directly from the artist as soon as they go on sale for face value, but the number of tickets available is limited. If you miss the initial ticket sale, you can buy on the resale or secondary market\u2014but at a price based on market demand, which could be significantly higher (or lower) than the face-value cost.<\/p>\n\n\n\n<p>If you are allocated shares in an IPO, that\u2019s like getting a ticket right when they go on sale to the public\u2014you get the IPO price set by the company rather than the market price. If the price of the concert ticket goes up, you have the chance to resell the tickets at a profit, but there is also some risk that the price could go down and you might have been able to purchase them more cheaply, or you could have to sell them at a loss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-find-upcoming-ipos\">How do I find upcoming IPOs?<\/h2>\n\n\n\n<p>One of the challenges with a new listing is that there\u2019s not always a lot of public information about the company\u2019s financials to help inform investors about whether the business has potential. While it can be valuable to use personal experience to decide whether the company may be a good one\u2014say if you love a product or rave about it to friends\u2014ideally, you still want to look at the data.<\/p>\n\n\n\n<p>A company that wants to go public must file a prospectus with securities regulators. The prospectus outlines the company\u2019s financial history, a description of its management team, risks associated with the company and other important information.<\/p>\n\n\n\n<p>In the U.S., the prospectus can be found on a public website called Electronic Document Gathering, Analysis and Retrieval (EDGAR), which is managed by the Securities and Exchange Commission (SEC). For general information about the IPO process, share allocations and how IPO investing might be incorporated into your overall investment strategy, reach out to your financial advisor.<\/p>\n\n\n\n<p>IPOs can be an exciting part of an investment journey, but investing in them can come with a significant amount of risk and volatility. Be sure to do your research and make sure that any IPOs you consider serve your goals and don\u2019t exceed your appetite for risk.<\/p>\n\n\n\n<p><em>This article was originally published on\u00a0<\/em><a href=\"https:\/\/www.rbcdirectinvesting.com\/learn\/en\/di\/hubs\/investing-academy\/article\/what-is-an-ipo\/mo5ozs50\" target=\"_blank\" rel=\"noreferrer noopener\"><em>RBC Direct Investing <\/em><\/a><em> and was adapted for U.S. purposes.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the mechanics of IPO investing, from understanding share allocation to researching new listings.<\/p>\n","protected":false},"author":22,"featured_media":27605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[142],"tags":[115,978],"rbcwm_content_owner":[],"rbcwm_need":[466,462,463,483],"rbcwm_segment":[460],"rbcwm_solution":[482,465],"rbcwm_topic":[464],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-27604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investing","tag-investing","tag-ipos","rbcwm_need-grow","rbcwm_need-live","rbcwm_need-protect","rbcwm_need-support","rbcwm_segment-individuals-and-families","rbcwm_solution-investments","rbcwm_solution-wealth-planning","rbcwm_topic-your-wealth"],"acf":{"rbcwm_subtitle":"Discover the mechanics of IPO investing, from understanding share allocation to researching new listings.","rbcwm_post_author":"","rbcwm_custom_breadcrumb_text":"","rbcwm_custom_breadcrumb_link_url":"","rbcwm_disclaimers":{"add_disclosures":"","perspective_disclaimer":"","expandable":"","omit_from_pages":"","disclaimer_footnote":"RBC Direct Investing is a business name used by RBC Direct Investing Inc. \u00ae \/ \u2122 Trademark(s) of Royal Bank of Canada. RBC and Royal Bank are registered trademarks of Royal Bank of Canada. Used under license.\r\n\r\nNothing in this communication constitutes legal, accounting or tax advice or individually tailored investment advice. This material is prepared for general circulation to clients and has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The investments or services may not be suitable for you and it is recommended that you consult your financial advisor if you are in doubt about the suitability of such investments or services. Past performance is not a guide to future performance, future returns are not guaranteed, and a loss of original capital may occur."},"rbcwm_insight_cta_id":[8484],"rbcwm_pagination":{"next_link":"","next_link_text":"Next article","previous_link":"","previous_link_text":"Previous article"},"rbcwm_video_duration":"","article_time":"","rbcwm_enable_toc":true,"rbcwm_toc_selector":"h2"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is an IPO? 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