{"id":21635,"date":"2024-05-09T09:11:18","date_gmt":"2024-05-09T13:11:18","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/?p=21635"},"modified":"2024-05-09T09:11:19","modified_gmt":"2024-05-09T13:11:19","slug":"raising-the-next-generation-to-live-more-sustainably","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/insights\/raising-the-next-generation-to-live-more-sustainably","title":{"rendered":"Sensibiliser la prochaine g\u00e9n\u00e9ration \u00e0 l\u2019\u00e9coresponsabilit\u00e9"},"content":{"rendered":"\n

Jyoti Stephens a grandi avec l\u2019id\u00e9e qu\u2019il fallait \u00ab laisser la Terre en meilleur \u00e9tat qu\u2019\u00e0 sa naissance \u00bb. Ce principe que lui a inculqu\u00e9 son grand-p\u00e8re est aussi la devise de Nature\u2019s Path <\/a>, son entreprise familiale d\u2019aliments certifi\u00e9s biologiques.<\/p>\n\n\n\n

\u00ab Tout jeunes, nous avons appris deux grandes valeurs : respecter la terre et faire sa part pour la collectivit\u00e9 \u00bb, explique Mme<\/sup> Stephens, vice-pr\u00e9sidente \u00e0 la mission et la strat\u00e9gie. \u00c9tablie \u00e0 Richmond (C.-B.), son entreprise, reconnue pour l\u2019importance qu\u2019elle attache au d\u00e9veloppement durable, privil\u00e9gie l\u2019approvisionnement \u00e9thique, l\u2019efficacit\u00e9 \u00e9nerg\u00e9tique, la r\u00e9duction des d\u00e9chets, l\u2019engagement communautaire et les emballages \u00e9cologiques.<\/p>\n\n\n\n

Mme<\/sup> Stephens se rappelle avec bonheur le jardin de ses parents o\u00f9 elle faisait pousser les fruits et les l\u00e9gumes qu\u2019elle consommait. Sa connaissance des principes de r\u00e9g\u00e9n\u00e9ration des sols date de cette \u00e9poque. Ce mode de vie et cette fa\u00e7on de conduire des affaires, elle les transmet aujourd\u2019hui \u00e0 sa fille, dans leur propre jardin et pendant les repas.<\/p>\n\n\n\n

Mme<\/sup> Stephens encourage tous les parents \u00e0 parler du respect de l\u2019environnement avec leurs enfants.<\/p>\n\n\n\n

\u00ab C\u2019est des syst\u00e8mes en jeu qu\u2019il doit \u00eatre question. Il faut \u00e9viter de noyer nos enfants sous les d\u00e9tails complexes. Par contre, on peut les amener \u00e0 r\u00e9fl\u00e9chir \u00e0 tout ce qu\u2019exige de pouvoir vivre et savourer la vie pendant longtemps. \u00bb<\/p>\n\n\n\n

Les changements climatiques : une pr\u00e9occupation majeure des parents<\/strong><\/h2>\n\n\n\n

La prise de conscience s\u2019intensifie, mais Mme<\/sup> Stephens s\u2019inqui\u00e8te de l\u2019avenir de la plan\u00e8te et des effets d\u00e9vastateurs des changements climatiques sur nos enfants.<\/p>\n\n\n\n

\u00ab Les r\u00e9percussions que subira la prochaine g\u00e9n\u00e9ration me font peur. \u00bb<\/p>\n\n\n\n

Elle n\u2019est pas la seule dans son cas. Selon le rapport de RBC intitul\u00e9 Fa\u00e7onner l\u2019avenir, aujourd\u2019hui<\/a>, pr\u00e8s des trois quarts des parents fortun\u00e9s de la prochaine g\u00e9n\u00e9ration sont d\u2019avis que la vie de leurs enfants sera plus difficile que la leur, et les changements climatiques sont au c\u0153ur de leurs pr\u00e9occupations. L\u2019\u00e9tude portait sur la prochaine g\u00e9n\u00e9ration des familles qui dirigent une entreprise au Canada, aux \u00c9tats-Unis ou au Royaume-Uni. Plus de la moiti\u00e9 des r\u00e9pondants (56 %) pensent qu\u2019il est important que les enfants acqui\u00e8rent le sens des responsabilit\u00e9s sociales et environnementales \u00e0 la maison.<\/p>\n\n\n\n

\u00ab Deux grandes tendances m\u2019effraient, explique un r\u00e9pondant de la g\u00e9n\u00e9ration X. Les changements climatiques et le foss\u00e9 grandissant entre les nantis et les d\u00e9munis. \u00bb<\/p>\n\n\n\n

Un autre r\u00e9pondant, qui fait partie de la g\u00e9n\u00e9ration du baby-boom<\/em>, est \u00e9galement inquiet. \u00ab J\u2019ai l\u2019impression que les jeunes devront relever des d\u00e9fis que mes proches (du moins ceux de ma g\u00e9n\u00e9ration) et moi-m\u00eame n\u2019avons pas connus. \u00bb<\/p>\n\n\n\n

Les investisseurs accordent une attention accrue au d\u00e9veloppement durable<\/strong><\/h2>\n\n\n\n

La durabilit\u00e9 devient aussi une priorit\u00e9 pour les investisseurs, de plus en plus nombreux \u00e0 choisir leurs placements en fonction des crit\u00e8res environnementaux, sociaux et de gouvernance (ESG).<\/p>\n\n\n\n

\u00c0 l\u2019\u00e9chelle internationale, 67 % des investisseurs institutionnels int\u00e8grent les crit\u00e8res ESG \u00e0 leur m\u00e9thode de placement et \u00e0 leur processus d\u00e9cisionnel, selon le Sondage sur l\u2019investissement responsable men\u00e9 en 2022 par RBC Gestion mondiale d\u2019actifs. D\u2019apr\u00e8s 74 % des r\u00e9pondants, les portefeuilles qui tiennent compte de ces crit\u00e8res auront des rendements au moins aussi bons que les autres.<\/p>\n\n\n\n

Melanie Adams, premi\u00e8re directrice g\u00e9n\u00e9rale et cheffe, Investissement responsable, RBC Gestion mondiale d\u2019actifs, affirme que les crit\u00e8res ESG jouent un r\u00f4le essentiel dans la fa\u00e7on dont son \u00e9quipe investit aujourd\u2019hui en vue de produire des rendements corrig\u00e9s du risque \u00e0 long terme.<\/p>\n\n\n\n

\u00ab Pour beaucoup de gens, il s\u2019agit de rendre le monde meilleur, mais pour les investisseurs, le rendement rev\u00eat aussi une grande importance. Si vous ne portez pas attention aux crit\u00e8res ESG importants, il vous manque des \u00e9l\u00e9ments pour \u00e9valuer les placements. \u00bb<\/p>\n\n\n\n

De plus en plus de sondages montrent d\u2019ailleurs que les mill\u00e9niaux et la g\u00e9n\u00e9ration Z veulent investir dans des soci\u00e9t\u00e9s responsables<\/a>, toujours d\u2019apr\u00e8s Mme<\/sup> Adams.<\/p>\n\n\n\n

\u00ab Un transfert de richesse aura lieu<\/a> et la prochaine cohorte d\u2019investisseurs se pr\u00e9occupe de ces enjeux. Nous devons \u00eatre pr\u00eats \u00e0 satisfaire leurs exigences de placement. \u00bb<\/p>\n\n\n\n

Il est \u00e9galement essentiel que les entreprises repensent leurs strat\u00e9gies ESG, souligne Mme<\/sup> Adams, notamment en ce qui concerne les changements climatiques et l\u2019adaptation \u00e0 la transition vers une \u00e9conomie d\u00e9carbon\u00e9e.<\/p>\n\n\n\n

\u00ab Les entreprises qui r\u00e9fl\u00e9chissent \u00e0 ces questions seront plus r\u00e9silientes et devraient afficher de meilleurs r\u00e9sultats \u00e0 long terme. \u00bb<\/p>\n\n\n\n

Harmoniser votre pouvoir d\u2019achat et vos valeurs<\/strong><\/h2>\n\n\n\n

Les consommateurs peuvent \u00e9galement \u00eatre acteurs du changement, gr\u00e2ce \u00e0 des achats strat\u00e9giques ciblant des entreprises et des marques qui soutiennent le d\u00e9veloppement durable. Jane Mosbacher Morris mise sur cette tendance (le \u00ab consum\u00e9risme responsable \u00bb). Sa soci\u00e9t\u00e9, TO THE MARKET, permet aux entreprises et aux particuliers de se procurer des produits fabriqu\u00e9s de mani\u00e8re \u00e9thique partout dans le monde.<\/p>\n\n\n\n

Financ\u00e9e par capital-risque et soucieuse d\u2019abord d\u2019exercer un impact positif, l\u2019entreprise est en lien avec 200 fournisseurs (au bas mot) \u00e9tablis dans plus de 60 pays. Elle a recours \u00e0 la technologie pour aider les d\u00e9taillants et les marques \u00e0 assurer la transparence de leur cha\u00eene logistique afin d\u2019obtenir des produits fabriqu\u00e9s dans le respect des normes sociales et environnementales.<\/p>\n\n\n\n

\u00ab Nous voulons changer les modes de fabrication afin d\u2019am\u00e9liorer la vie des gens, l\u2019\u00e9tat de la plan\u00e8te et, au bout du compte, les entreprises \u00bb, explique celle qui a fond\u00e9 TO THE MARKET apr\u00e8s avoir travaill\u00e9 pour un organisme public d\u2019action humanitaire et un important groupe de r\u00e9flexion \u00e9tabli \u00e0 Washington.<\/p>\n\n\n\n

Mme<\/sup> Morris a aussi \u0153uvr\u00e9 dans le domaine du contre-terrorisme au d\u00e9partement d\u2019\u00c9tat am\u00e9ricain, o\u00f9 elle a \u00e9t\u00e9 confront\u00e9e pour la premi\u00e8re fois \u00e0 des groupes vuln\u00e9rables \u2013 les femmes, en particulier. C\u2019est lors d\u2019un voyage \u00e0 Kolkata, en Inde, alors qu\u2019elle occupait le poste de directrice de l\u2019action humanitaire au McCain Institute for International Leadership, qu\u2019elle a eu l\u2019id\u00e9e de cr\u00e9er TO THE MARKET.<\/p>\n\n\n\n

\u00ab C\u2019\u00e9tait pour moi une excellente occasion de m\u2019investir dans un secteur d\u2019activit\u00e9 o\u00f9, en plus d\u2019un probl\u00e8me social et environnemental int\u00e9ressant \u00e0 r\u00e9soudre, le march\u00e9 offrait la possibilit\u00e9 de changer les choses. J\u2019ai pens\u00e9 qu\u2019en tirant parti des forces du secteur priv\u00e9, mon action aurait des retomb\u00e9es plus appr\u00e9ciables sur la population que j\u2019avais \u00e0 c\u0153ur de servir. \u00bb<\/p>\n\n\n\n

Mme<\/sup> Morris est aussi l\u2019auteure de Buy the Change You Want to See: Use Your Purchasing Power to Make the World a Better Place<\/em>. Cet ouvrage publi\u00e9 en 2019 aide les consommateurs \u00e0 accro\u00eetre leur impact social par le truchement de leurs achats courants. Selon Mme<\/sup> Morris, les parents peuvent lire ce livre non seulement pour s\u2019informer, mais aussi pour sensibiliser leurs enfants au consum\u00e9risme responsable.<\/p>\n\n\n\n

Qu\u2019il s\u2019agisse des changements climatiques ou de l\u2019autonomie financi\u00e8re des femmes, \u00ab il s\u2019agit de r\u00e9aliser l\u2019ad\u00e9quation entre votre pouvoir d\u2019achat et vos valeurs \u00bb.<\/p>\n\n\n\n

Mme<\/sup> Adams pense que les parents peuvent apprendre \u00e0 leurs enfants de nombreuses fa\u00e7ons de contribuer \u00e0 rendre le monde meilleur, notamment en utilisant le \u00ab pouvoir du portefeuille \u00bb.<\/p>\n\n\n\n

\u00ab Parlez-en \u00e0 vos enfants. Il y a l\u00e0 une occasion d\u2019investir judicieusement. \u00c7a peut aussi \u00eatre amusant. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

En sensibilisant les jeunes \u00e0 l\u2019\u00e9coresponsabilit\u00e9, les parents soucieux de l\u2019h\u00e9ritage qu\u2019ils laisseront \u0153uvrent dans le bon sens.<\/p>\n","protected":false},"author":22,"featured_media":21644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[511],"tags":[],"rbcwm_content_owner":[],"rbcwm_need":[],"rbcwm_segment":[538],"rbcwm_solution":[550],"rbcwm_topic":[551],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-21635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-placements","rbcwm_segment-particuliers-et-familles","rbcwm_solution-planification-de-patrimoine","rbcwm_topic-votre-patrimoine"],"acf":{"rbcwm_subtitle":"En 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