{"id":22562,"date":"2024-07-31T09:14:44","date_gmt":"2024-07-31T13:14:44","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/?p=22562"},"modified":"2024-07-31T09:14:45","modified_gmt":"2024-07-31T13:14:45","slug":"responsible-investing-can-help-bridge-the-generation-gap-during-wealth-transfer","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/insights\/responsible-investing-can-help-bridge-the-generation-gap-during-wealth-transfer","title":{"rendered":"L\u2019investissement responsable peut r\u00e9duire le clivage g\u00e9n\u00e9rationnel lors du transfert de patrimoine"},"content":{"rendered":"\n

Il est vrai que dans les familles, les diff\u00e9rentes g\u00e9n\u00e9rations ne voient pas toujours les choses du m\u00eame \u0153il.<\/p>\n\n\n\n

Particuli\u00e8rement quand il est question d\u2019argent. Qu\u2019il s\u2019agisse de la fa\u00e7on de le gagner, de l\u2019\u00e9conomiser, de le d\u00e9penser ou de l\u2019investir, il y a d\u2019innombrables sujets sur lesquels les familles peuvent \u00eatre en d\u00e9saccord.<\/p>\n\n\n\n

\u00c9tant donn\u00e9 que c\u2019est le patrimoine de la famille qui est en jeu, toutes les personnes concern\u00e9es veulent comprendre ce que fera la nouvelle g\u00e9n\u00e9ration avec ce qui lui revient.<\/p>\n\n\n\n

L\u2019un des th\u00e8mes cl\u00e9s pour d\u00e9bloquer les conversations sur l\u2019argent est celui de l\u2019investissement responsable<\/a>, c\u2019est-\u00e0-dire l\u2019int\u00e9gration des principaux facteurs environnementaux, sociaux et de gouvernance (ESG) dans l\u2019\u00e9valuation des placements afin de cerner les risques et les occasions susceptibles de se pr\u00e9senter. Il s\u2019agit d\u2019une couche de donn\u00e9es et d\u2019analyses suppl\u00e9mentaires \u00e0 incorporer dans un plan financier.<\/p>\n\n\n\n

C\u2019est un domaine dans lequel les investisseurs de la nouvelle g\u00e9n\u00e9ration \u2013 c\u2019est-\u00e0-dire ceux de la g\u00e9n\u00e9ration X, de plus en plus pr\u00e9sents, ainsi que ceux des g\u00e9n\u00e9rations Y et Z, encore plus repr\u00e9sent\u00e9s \u2013 sont extr\u00eamement engag\u00e9s, bien plus que leurs parents, selon les recherches de la soci\u00e9t\u00e9 de conseil Cerulli Associates. Pour cette raison, l\u2019investissement responsable est un excellent moyen de discuter de l\u2019impact r\u00e9el du patrimoine familial \u2013 non seulement sur la s\u00e9curit\u00e9 financi\u00e8re des futures g\u00e9n\u00e9rations, mais aussi sur les enjeux mondiaux de nos temps.<\/p>\n\n\n\n

Voici pourquoi l\u2019investissement responsable est un excellent point de d\u00e9part pour ces conversations :<\/p>\n\n\n\n

L\u2019investissement responsable touche \u00e0 quelque chose d\u2019important pour la nouvelle g\u00e9n\u00e9ration<\/strong><\/h2>\n\n\n\n

Pour les baby-boomers, le rendement total est g\u00e9n\u00e9ralement l\u2019objectif principal de toute strat\u00e9gie de placement. Mais cela ne suffit pas \u00e0 mobiliser les investisseurs de la nouvelle g\u00e9n\u00e9ration. Au contraire, c\u2019est l\u2019investissement responsable qui peut faire pencher la balance pour eux.<\/p>\n\n\n\n

Ce changement est si spectaculaire qu\u2019il modifie la fa\u00e7on dont les conseillers en services financiers font des affaires. Le fait d\u2019inclure les investisseurs de la nouvelle g\u00e9n\u00e9ration et de dialoguer avec ces derniers de fa\u00e7on proactive peut mener \u00e0 des \u00e9changes int\u00e9ressants.<\/p>\n\n\n\n

\u00ab Le v\u00e9ritable d\u00e9fi est d\u2019avoir une vraie conversation avec cette nouvelle g\u00e9n\u00e9ration \u00bb, souligne Kent McClanahan, chef, Investissement responsable, RBC Gestion de patrimoine. \u00ab Si vous commencez par parler de rendement, souvent, leur regard se perd dans le vide et ils changent de sujet.<\/p>\n\n\n\n

Mais vous retenez leur attention si vous \u00e9voquez des th\u00e8mes comme la biodiversit\u00e9, l\u2019\u00e9nergie renouvelable, la sant\u00e9 et le bien-\u00eatre, c\u2019est le genre de choses dont les g\u00e9n\u00e9rations Y et Z aiment discuter.<\/p>\n\n\n\n

Vous pouvez leur demander s\u2019ils aimeraient investir leur argent de cette fa\u00e7on. Peut-\u00eatre que cela ne leur \u00e9tait jamais venu \u00e0 l\u2019esprit \u00bb, pr\u00e9cise M. McClanahan.<\/p>\n\n\n\n

L\u2019investissement responsable encourage \u00e0 \u00e9changer des id\u00e9es<\/strong><\/h2>\n\n\n\n

L\u2019argent est parfois un sujet d\u00e9licat \u00e0 aborder, et une certaine r\u00e9sistance peut surgir lors des entretiens. Certaines familles n\u2019en parlent pas du tout, soit parce que le sujet leur semble vulgaire ou tabou, soit parce que cela pourrait perturber l\u2019\u00e9quilibre familial. Comprendre les priorit\u00e9s de tous les membres de la famille et trouver une fa\u00e7on d\u2019harmoniser leurs objectifs avec votre bien-\u00eatre financier peut avoir un effet durable sur les familles et leur dynamique.<\/p>\n\n\n\n

Un autre obstacle est que les investisseurs de la nouvelle g\u00e9n\u00e9ration pourraient ne pas se sentir suffisamment pr\u00e9par\u00e9s ou instruits pour discuter de la prise en charge d\u2019un patrimoine important<\/a>. Par ailleurs, comme les h\u00e9ritages pourraient arriver aussi bien dans deux ans que dans dix ans, ils peuvent se sentir apathiques \u00e0 l\u2019id\u00e9e de se pencher s\u00e9rieusement sur le sujet.<\/p>\n\n\n\n

Quel que soit l\u2019obstacle, l\u2019investissement responsable peut \u00eatre un bon moyen d\u2019amorcer la conversation, selon M. McClanahan. Mieux encore, ce type d\u2019investissement peut placer l\u2019argent au centre de conversations bilat\u00e9rales.<\/p>\n\n\n\n

\u00ab C\u2019est une excellente occasion pour les enfants de sugg\u00e9rer des solutions que les parents ne comprennent peut-\u00eatre pas \u00bb, dit-il. \u00ab Les membres des jeunes g\u00e9n\u00e9rations ont souvent un sens inn\u00e9 de la responsabilit\u00e9 environnementale et sociale, surtout s\u2019ils ont grandi \u00e0 une \u00e9poque o\u00f9 ces questions \u00e9taient davantage prises en compte et d\u00e9battues. \u00bb<\/p>\n\n\n\n

Au fil des conversations, les membres de la famille peuvent se rendre compte qu\u2019ils ne sont pas tous sur la m\u00eame longueur d\u2019onde. Et c\u2019est normal, selon M. McClanahan. Il est tout naturel d\u2019avoir une diversit\u00e9 de points de vue au sein d\u2019une famille, et cela ne devrait pas faire obstacle aux discussions sur l\u2019argent.<\/p>\n\n\n\n

Une approche r\u00e9fl\u00e9chie peut aider les familles \u00e0 b\u00e2tir un patrimoine durable en incluant toutes les g\u00e9n\u00e9rations. Parler des objectifs financiers d\u2019un portefeuille de placements, de l\u2019impact d\u2019un h\u00e9ritage familial et des valeurs laiss\u00e9es aux mains de la nouvelle g\u00e9n\u00e9ration peut aider \u00e0 approfondir ces conversations.<\/p>\n\n\n\n

L\u2019investissement responsable est un bon point de d\u00e9part pour la nouvelle g\u00e9n\u00e9ration<\/strong><\/h2>\n\n\n\n

La gestion de portefeuille peut \u00eatre une id\u00e9e intimidante pour les nouveaux investisseurs, surtout s\u2019ils ont affaire \u00e0 des sommes consid\u00e9rables. L\u2019investissement responsable constitue un excellent point d\u2019entr\u00e9e, car c\u2019est un sujet qui aide les jeunes g\u00e9n\u00e9rations \u00e0 comprendre leurs placements et \u00e0 d\u00e9cider dans quoi ils veulent ou ne veulent pas investir.<\/p>\n\n\n\n

C\u2019est aussi un cadre d\u2019investissement utile pour les clients fortun\u00e9s et les fondations de bienfaisance familiales<\/a>. Si plusieurs millions de dollars sont en jeu, des principes directeurs ou des \u00e9nonc\u00e9s de politique \u2013 par exemple fond\u00e9s sur l\u2019investissement responsable \u2013 permettent de d\u00e9terminer l\u2019impact de ce patrimoine.<\/p>\n\n\n\n

Bien que l\u2019investissement responsable soit un point de d\u00e9part pr\u00e9cieux pour les parents et leurs enfants, c\u2019est aussi un th\u00e8me id\u00e9al pour une autre cat\u00e9gorie de personnes : les conseillers en placement. En facilitant ces discussions familiales, les conseillers ne fournissent pas seulement aux investisseurs les donn\u00e9es dont ils ont besoin pour prendre des d\u00e9cisions \u00e9clair\u00e9es, mais ils forgent aussi des relations avec la nouvelle g\u00e9n\u00e9ration. Le fait d\u2019offrir plus d\u2019information \u00e0 ce sujet peut renforcer la litt\u00e9ratie financi\u00e8re de la nouvelle g\u00e9n\u00e9ration, tout en l\u2019aidant \u00e0 mieux comprendre son parcours vers le bien-\u00eatre financier.<\/p>\n\n\n\n

\u00ab Les conseillers en placement ont la capacit\u00e9 de rapprocher les personnes et de leur d\u00e9montrer que l\u2019investissement responsable n\u2019implique pas de renoncer au rendement. Au contraire, c\u2019est un moyen d\u2019ajouter des donn\u00e9es \u00e0 leur analyse pour mieux cerner les risques et les occasions li\u00e9s aux placements \u00bb, explique M. McClanahan. \u00ab C\u2019est une occasion pour les conseillers de nouer de nouvelles relations, de clarifier toute l\u2019information disponible et d\u2019aider les membres de la famille \u00e0 se comprendre entre eux. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce type d\u2019investissement peut \u00eatre utilis\u00e9 comme point de d\u00e9part pour discuter de l\u2019impact du patrimoine familial sur les enjeux mondiaux les plus pressants.<\/p>\n","protected":false},"author":22,"featured_media":22566,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[533,514,521],"tags":[758,666,757,122],"rbcwm_content_owner":[],"rbcwm_need":[48],"rbcwm_segment":[538],"rbcwm_solution":[550],"rbcwm_topic":[551],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-22562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investissement-durable","category-planification-patrimoniale","category-transfert-de-patrimoine","tag-investissement-responsable","tag-planification-patrimoniale","tag-transfert-de-patrimoine","tag-wealth-planning","rbcwm_need-grow","rbcwm_segment-particuliers-et-familles","rbcwm_solution-planification-de-patrimoine","rbcwm_topic-votre-patrimoine"],"acf":{"rbcwm_subtitle":"Ce type d\u2019investissement peut \u00eatre utilis\u00e9 comme point de d\u00e9part pour discuter de l\u2019impact du patrimoine familial sur les enjeux mondiaux les plus pressants.","rbcwm_post_author":"","rbcwm_custom_breadcrumb_text":"","rbcwm_custom_breadcrumb_link_url":"","rbcwm_disclaimers":{"add_disclosures":"","perspective_disclaimer":"","expandable":"","omit_from_pages":[],"disclaimer_footnote":"Les proc\u00e9d\u00e9s de contr\u00f4le diligent ne sont pas une garantie de b\u00e9n\u00e9fice ni une protection contre la perte. 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