{"id":2596,"date":"2021-05-02T00:00:00","date_gmt":"2021-05-02T00:00:00","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/2021\/05\/02\/investing-and-philanthropy-how-women-are-giving-back-to-support-small-business\/"},"modified":"2023-11-01T10:49:57","modified_gmt":"2023-11-01T14:49:57","slug":"investing-and-philanthropy-how-women-are-giving-back-to-support-small-business","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/insights\/investing-and-philanthropy-how-women-are-giving-back-to-support-small-business","title":{"rendered":"Des femmes misent sur l\u2019engagement philanthropique pour soutenir de petites entreprises"},"content":{"rendered":"\n

Un nombre croissant de femmes misent sur leur capital social pour soutenir des organisations dirig\u00e9es par des femmes, conjuguant ainsi satisfaction affective et rendement financier.<\/p>\n\n\n\n

Des \u00e9tudes r\u00e9v\u00e8lent que les investisseuses en capital de risque sont deux fois plus susceptibles d\u2019investir dans des \u00e9quipes fond\u00e9es par des femmes. Par ailleurs, le Boston Consulting Group a constat\u00e9 que les entreprises en d\u00e9marrage fond\u00e9es par des femmes sont souvent plus rentables \u2013 g\u00e9n\u00e9rant un revenu plus de deux fois sup\u00e9rieur par dollar investi \u2013 que celles fond\u00e9es par des hommes.<\/p>\n\n\n\n

L\u2019un des facteurs de succ\u00e8s des entreprises dirig\u00e9es par des femmes est la robustesse de leur plan d\u2019affaires.<\/p>\n\n\n\n

\u00ab\u00a0La principale source de force pour une organisation est le plan sur lequel elle s\u2019appuie\u00a0\u00bb, a d\u00e9clar\u00e9 Jennifer\u00a0Button, chef, Services-conseils philanthropiques, RBC Gestion de patrimoine, au cours d\u2019une table ronde virtuelle qui s\u2019est tenue lors du sommet SheEO<\/a>\u00a02021.<\/p>\n\n\n\n

La s\u00e9ance intitul\u00e9e Activating Your Money for Good (\u00ab Activer votre argent au service du bien \u00bb) <\/em>a port\u00e9 sur le soutien apport\u00e9 aux entreprises dirig\u00e9es par des femmes, ainsi que sur des conseils concernant la fa\u00e7on d’int\u00e9grer l\u2019engagement philanthropique aux plans financiers<\/a>.<\/p>\n\n\n\n

Conjuguer investissement et philanthropie<\/h2>\n\n\n\n

Mme<\/sup> Button, qui aide de nombreuses femmes \u00e0 \u00ab d\u00e9ployer l\u2019argent li\u00e9 \u00e0 leur capital social \u00bb, explique que certaines h\u00e9sitent en partie parce qu\u2019elles croient qu\u2019il faut avoir plus d\u2019argent pour amorcer un tel processus.<\/p>\n\n\n\n

\u00ab Cela me fournit une occasion extraordinaire de rectifier certaines id\u00e9es fausses concernant les termes philanthropie ou philanthrope, et impact, dit Mme<\/sup> Button. Ce sont des mots extr\u00eamement forts, mais dans certains contextes, on peut \u00eatre port\u00e9 \u00e0 penser qu\u2019ils font r\u00e9f\u00e9rence \u00e0 une r\u00e9alit\u00e9 inatteignable ou qui ne concerne que les gens qui disposent de capitaux consid\u00e9rables. \u00bb<\/p>\n\n\n\n

Mme<\/sup> Button explique qu\u2019on peut commencer \u00e0 investir et \u00e0 s\u2019engager philanthropiquement avec divers moyens financiers, \u00e0 diff\u00e9rents \u00e2ges et \u00e0 diverses \u00e9tapes de sa vie.<\/p>\n\n\n\n

\u00ab L\u2019argent est un facteur de stress, dit-elle. Investir est stressant. Un engagement philanthropique peut aussi \u00eatre stressant… Ce n\u2019est pas le nombre de z\u00e9ros qui compte.<\/p>\n\n\n\n

\u00ab Selon moi, qu\u2019il s\u2019agisse de g\u00e9n\u00e9rosit\u00e9 ou d\u2019investissement, il y a aussi un \u00e9l\u00e9ment de passion qui entre en jeu comme motivation. On veut v\u00e9ritablement avoir un impact tout en s\u2019assurant que c\u2019est la voie qui nous convient et en comprenant les risques. \u00c9coutez ce que vous disent vos \u00e9motions et votre instinct, et gardez \u00e0 l\u2019esprit qu\u2019il n\u2019est pas n\u00e9cessaire que les choses soient coul\u00e9es dans le b\u00e9ton. \u00bb<\/p>\n\n\n\n

Mme<\/sup> Button explique qu\u2019on peut commencer \u00e0 investir et \u00e0 s\u2019engager philanthropiquement avec divers moyens financiers, \u00e0 diff\u00e9rents \u00e2ges et \u00e0 diverses \u00e9tapes de sa vie.<\/p>\n\n\n\n

\u00ab L\u2019argent est un facteur de stress, dit-elle. Investir est stressant. Un engagement philanthropique peut aussi \u00eatre stressant… Ce n\u2019est pas le nombre de z\u00e9ros qui compte.<\/p>\n\n\n\n

\u00ab Selon moi, qu\u2019il s\u2019agisse de g\u00e9n\u00e9rosit\u00e9 ou d\u2019investissement, il y a aussi un \u00e9l\u00e9ment de passion qui entre en jeu comme motivation. On veut v\u00e9ritablement avoir un impact tout en s\u2019assurant que c\u2019est la voie qui nous convient et en comprenant les risques. \u00c9coutez ce que vous disent vos \u00e9motions et votre instinct, et gardez \u00e0 l\u2019esprit qu\u2019il n\u2019est pas n\u00e9cessaire que les choses soient coul\u00e9es dans le b\u00e9ton. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

Nous encourageons les femmes \u00e0 investir et \u00e0 prendre des engagements philanthropiques tout en demandant conseil afin de s\u2019assurer que leurs initiative…<\/p>\n","protected":false},"author":0,"featured_media":7507,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[511],"tags":[418,419],"rbcwm_content_owner":[],"rbcwm_need":[546,548],"rbcwm_segment":[538,537],"rbcwm_solution":[557],"rbcwm_topic":[553,556],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-2596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-placements","tag-philanthropy","tag-women-in-business","rbcwm_need-croissance","rbcwm_need-dons-de-charite","rbcwm_segment-particuliers-et-familles","rbcwm_segment-proprietaires-dentreprise-et-entrepreneurs","rbcwm_solution-services-bancaires-et-emprunts","rbcwm_topic-education","rbcwm_topic-votre-entreprise"],"acf":{"rbcwm_subtitle":"Nous encourageons les femmes \u00e0 investir et \u00e0 prendre des engagements philanthropiques tout en demandant conseil afin de s\u2019assurer que leurs initiatives sont en accord avec leurs valeurs et leurs passions.","rbcwm_post_author":"","rbcwm_custom_breadcrumb_text":"","rbcwm_custom_breadcrumb_link_url":"","rbcwm_disclaimers":{"add_disclosures":"","perspective_disclaimer":"","expandable":"","omit_from_pages":[],"disclaimer_footnote":"Des strat\u00e9gies sont expos\u00e9es dans cet article, mais elles ne sont pas forc\u00e9ment toutes adapt\u00e9es \u00e0 votre situation financi\u00e8re. Les renseignements contenus dans cet article ne constituent pas des conseils juridiques ou fiscaux ni des conseils en mati\u00e8re d\u2019assurance. Afin de vous assurer que votre situation particuli\u00e8re sera bien prise en compte et que toute initiative sera fond\u00e9e sur les renseignements les plus r\u00e9cents, nous vous recommandons d\u2019obtenir les conseils professionnels d\u2019un conseiller fiscal ou juridique qualifi\u00e9 ou d\u2019un conseiller en assurance qualifi\u00e9 avant d\u2019entreprendre des d\u00e9marches sur la foi des renseignements fournis dans cet article.Des strat\u00e9gies sont expos\u00e9es dans cet article, mais elles ne sont pas forc\u00e9ment toutes adapt\u00e9es \u00e0 votre situation financi\u00e8re. Les renseignements contenus dans cet article ne constituent pas des conseils juridiques ou fiscaux ni des conseils en mati\u00e8re d\u2019assurance. Afin de vous assurer que votre situation particuli\u00e8re sera bien prise en compte et que toute initiative sera fond\u00e9e sur les renseignements les plus r\u00e9cents, nous vous recommandons d\u2019obtenir les conseils professionnels d\u2019un conseiller fiscal ou juridique qualifi\u00e9 ou d\u2019un conseiller en assurance qualifi\u00e9 avant d\u2019entreprendre des d\u00e9marches sur la foi des renseignements fournis dans cet article."},"rbcwm_insight_cta_id":[10888],"rbcwm_pagination":{"next_link":"","next_link_text":"","previous_link":"","previous_link_text":""},"rbcwm_video_duration":"","article_time":"","rbcwm_enable_toc":false,"rbcwm_toc_selector":"h2"},"yoast_head":"\nDes femmes misent sur l\u2019engagement philanthropique pour soutenir de petites entreprises<\/title>\n<meta name=\"description\" content=\"Nous encourageons les femmes \u00e0 investir et \u00e0 prendre des engagements philanthropiques tout en demandant conseil afin de s\u2019assurer que leurs initiative…\" 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