{"id":29994,"date":"2026-08-19T09:33:03","date_gmt":"2026-08-19T13:33:03","guid":{"rendered":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/?p=29994"},"modified":"2026-08-19T09:33:05","modified_gmt":"2026-08-19T13:33:05","slug":"how-wealthy-families-are-rewriting-their-philanthropy-playbooks","status":"publish","type":"post","link":"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/insights\/how-wealthy-families-are-rewriting-their-philanthropy-playbooks","title":{"rendered":"Comment les familles fortun\u00e9es r\u00e9\u00e9crivent leurs strat\u00e9gies philanthropiques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bon nombre des familles les plus fortun\u00e9es du monde utilisent leurs ressources financi\u00e8res pour aider leurs communaut\u00e9s et relever les plus grands d\u00e9fis de la soci\u00e9t\u00e9. Cette tendance se traduit par le d\u00e9sir croissant chez ces familles de transformer leur fortune en un impact r\u00e9el et durable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se contenter de signer un ch\u00e8que ne suffit plus.<\/p>\n\n\n\n<h2 id=\"h-des-dons-de-bienfaisance-a-la-philanthropie-strategique\" class=\"wp-block-heading\">Des dons de bienfaisance \u00e0 la philanthropie strat\u00e9gique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0La philanthropie est pass\u00e9e de la bienfaisance \u00e0 une d\u00e9marche plus engag\u00e9e, int\u00e9gr\u00e9e et percutante\u00a0\u00bb, d\u00e9clare Paula\u00a0Murphy\u00a0Ives, directrice g\u00e9n\u00e9rale de Social Capital and Impact au sein du Groupe de clients strat\u00e9giques d\u2019entreprise de RBC.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon un <a href=\"https:\/\/www.rbcwealthmanagement.com\/assets\/wp-content\/uploads\/documents\/campaign\/the-north-america-family-office-report-2025-fr.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">rapport sur les bureaux de gestion de patrimoine familial de l\u2019Am\u00e9rique du Nord <\/a> produit par RBC et Campden Wealth en\u00a02025, 86\u00a0% des familles nord-am\u00e9ricaines tr\u00e8s fortun\u00e9es sont actives dans le domaine de la philanthropie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elles r\u00e9fl\u00e9chissent encore plus profond\u00e9ment \u00e0 leur capacit\u00e9 d\u2019influencer le progr\u00e8s, qu\u2019il s\u2019agisse d\u2019aider les communaut\u00e9s locales en mati\u00e8re de logement abordable ou de s\u2019attaquer \u00e0 des enjeux plus mondiaux comme les changements climatiques. Bien que les objectifs soient diversifi\u00e9s, tous les donateurs peuvent b\u00e9n\u00e9ficier d\u2019un niveau plus \u00e9lev\u00e9 de services de conseil \u00e0 mesure que la philanthropie devient plus complexe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Les familles internationales sont moins r\u00e9actives et plus strat\u00e9giques\u00a0\u00bb, affirme Mme\u00a0Murphy\u00a0Ives.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-rbcwm-well well is-style-b-blue-tint-4\">\n<p class=\"wp-block-paragraph\"><strong>Faits saillants du rapport sur les bureaux de gestion de patrimoine familial de l\u2019Am\u00e9rique du Nord 2025 :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dans les bureaux de gestion de patrimoine familial d\u2019Am\u00e9rique du Nord, la plupart des dons s\u2019\u00e9l\u00e8vent \u00e0 plus d\u2019un million de dollars am\u00e9ricains par ann\u00e9e, et un certain nombre de dons importants font grimper la moyenne \u00e0 15\u00a0millions de dollars am\u00e9ricains.<\/li>\n\n\n\n<li>77\u00a0% le font pour mobiliser la prochaine g\u00e9n\u00e9ration<\/li>\n\n\n\n<li>65\u00a0% veulent promouvoir le patrimoine familial<\/li>\n\n\n\n<li>52\u00a0% veulent influencer le changement social<\/li>\n\n\n\n<li>81\u00a0% des bureaux de gestion de patrimoine familial affirment que la philanthropie renforce les valeurs familiales et la coh\u00e9sion<\/li>\n\n\n\n<li>42\u00a0% voient l\u2019investissement d\u2019impact comme un prolongement de la philanthropie<\/li>\n<\/ul>\n<\/div>\n\n\n\n<h2 id=\"h-construire-un-cadre-pour-un-impact-durable\" class=\"wp-block-heading\">Construire un cadre pour un impact durable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que les familles canadiennes sont de plus en plus nombreuses \u00e0 adopter ce changement, RBC vise \u00e0 les aider \u00e0 adopter une approche plus intentionnelle de la philanthropie. L\u2019objectif est d\u2019\u00e9tablir des partenariats avec les familles et les bureaux de gestion de patrimoine familial afin de traduire leurs valeurs en actions concr\u00e8tes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Mme&nbsp;Murphy&nbsp;Ives, pour s\u2019assurer que le capital stimule le changement, il faut mettre en place un cadre rigoureux qui puisse soutenir la planification et surmonter les d\u00e9fis. \u00ab&nbsp;De plus, si vous n\u2019avez pas une bonne gouvernance, il peut y avoir des conflits entre les g\u00e9n\u00e9rations sur la fa\u00e7on d\u2019avoir un impact philanthropique&nbsp;\u00bb, explique-t-elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De nombreuses familles ont des fondations dot\u00e9es d\u2019une gouvernance solide qui laissent tout de m\u00eame une marge de man\u0153uvre aux g\u00e9n\u00e9rations suivantes, ce qui leur permet, par exemple, d\u2019orienter leurs fonds \u00e0 vocation arr\u00eat\u00e9e par le donateur vers des causes qui leur tiennent \u00e0 c\u0153ur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0D\u2019autres ont cr\u00e9\u00e9 leurs propres soci\u00e9t\u00e9s de capital-investissement ou fonds d\u2019impact, ou alors elles cherchent \u00e0 investir dans l\u2019\u00e9nergie renouvelable ou les technologies propres\u00a0\u00bb, ajoute Mme\u00a0Murphy\u00a0Ives. \u00ab\u00a0C\u2019est un domaine dans lequel nos \u00e9quipes de <a href=\"https:\/\/www.rbccm.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">RBC March\u00e9s des capitaux <\/a>, de RBCx ou de <a href=\"https:\/\/www.rbcgam.com\/fr\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestion mondiale d\u2019actifs <\/a> peuvent apporter leur soutien par l\u2019interm\u00e9diaire de leurs conseillers.\u00a0\u00bb<\/p>\n\n\n\n<h2 id=\"h-comment-la-collaboration-renforce-l-impact-philanthropique\" class=\"wp-block-heading\">Comment la collaboration renforce l\u2019impact philanthropique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les \u00e9quipes de conseil \u00e9tablissent de plus en plus de liens entre les clients et d\u2019autres familles fortun\u00e9es afin de tirer parti des synergies et des id\u00e9es. Pour maximiser leur impact, les familles comprennent aussi la n\u00e9cessit\u00e9 de travailler ensemble, non seulement entre elles, mais aussi avec les secteurs priv\u00e9 et public, les organismes de bienfaisance et les organismes sans but lucratif.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Les familles se rendent compte qu\u2019elles ne peuvent pas y arriver seules, affirme Mme&nbsp;Murphy&nbsp;Ives. Nous voyons de plus en plus de philanthropie collaborative o\u00f9 les gens se rassemblent autour de th\u00e8mes comme la sant\u00e9 mentale des jeunes ou l\u2019agriculture r\u00e9g\u00e9n\u00e9ratrice.&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elle rappelle que la Banque a anim\u00e9 des tables rondes avec des clients et des dirigeants en marge du Forum \u00e9conomique mondial de 2026 \u00e0 Davos, ce qui leur a permis de participer ensemble \u00e0 des discussions sur la philanthropie collaborative moderne. Ces s\u00e9ances ont port\u00e9 sur des sujets comme la richesse mondiale, le leadership des femmes et les mesures pr\u00e9ventives visant \u00e0 prot\u00e9ger les oc\u00e9ans, les for\u00eats et la biodiversit\u00e9.<\/p>\n\n\n\n<h2 id=\"h-quand-investissement-et-philanthropie-convergent\" class=\"wp-block-heading\">Quand investissement et philanthropie convergent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le rapport sur les bureaux de gestion de patrimoine familial a soulign\u00e9 que les fronti\u00e8res entre l\u2019investissement responsable, l\u2019investissement d\u2019impact et la philanthropie s\u2019estompent, une tendance qui devient de plus en plus visible au Canada. Le fil conducteur est le patrimoine familial qui met en exergue les valeurs familiales. Parmi les principales motivations qui incitent au changement soci\u00e9tal, mentionnons la consolidation de l\u2019unit\u00e9 familiale, <a href=\"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/insights\/three-ways-to-leave-a-legacy-through-charitable-giving\">la cr\u00e9ation d\u2019un h\u00e9ritage<\/a> et la mobilisation de la prochaine g\u00e9n\u00e9ration. Cela peut commencer d\u00e8s le plus jeune \u00e2ge.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab&nbsp;Nous travaillons avec certaines familles au Canada et ailleurs dans le monde o\u00f9, d\u00e8s l\u2019\u00e2ge de sept ans, les enfants d\u00e9couvrent la g\u00e9n\u00e9rosit\u00e9 et les besoins de leurs communaut\u00e9s et du monde. En tant qu\u2019enfants, ils pr\u00e9sentent une proposition et re\u00e7oivent une somme symbolique, mais ils ont la responsabilit\u00e9 de d\u00e9terminer comment ils vont distribuer cet argent \u00e0 la cause&nbsp;\u00bb, explique Mme&nbsp;Murphy&nbsp;Ives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans leur qu\u00eate de retomb\u00e9es plus strat\u00e9giques, de nombreuses familles cherchent aussi \u00e0 voir comment leurs entreprises peuvent jouer un r\u00f4le b\u00e9n\u00e9fique. \u00ab&nbsp;Si vous avez une entreprise de camionnage, peut-\u00eatre que la prochaine g\u00e9n\u00e9ration voudra utiliser des biocarburants pour r\u00e9duire son empreinte carbone&nbsp;\u00bb, pr\u00e9cise Mme&nbsp;Murphy&nbsp;Ives.<\/p>\n\n\n\n<h2 id=\"h-inciter-la-prochaine-generation-a-donner\" class=\"wp-block-heading\">Inciter la prochaine g\u00e9n\u00e9ration \u00e0 donner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mme&nbsp;Murphy&nbsp;Ives ajoute qu\u2019il est de plus de plus courant de voir des femmes de la g\u00e9n\u00e9ration&nbsp;Y diriger des familles dans une nouvelle approche m\u00ealant philanthropie, investissement d\u2019impact et collaboration. \u00ab&nbsp;Bon nombre d\u2019entre elles sont des propri\u00e9taires d\u2019entreprise prosp\u00e8res, tandis que d\u2019autres b\u00e9n\u00e9ficient d\u2019un <a href=\"https:\/\/www.rbcwealthmanagement.com\/fr-ca\/insights\/generational-shift-navigating-the-great-wealth-transfer-and-its-implications-on-philanthropy\">transfert de patrimoine<\/a>, mais, dans les deux cas, elles veulent avoir un impact sur le monde.&nbsp;\u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon une \u00e9tude r\u00e9cente de la RBC sur les femmes et le patrimoine, ces femmes recevront une part importante des 124\u00a0billions de dollars am\u00e9ricains estim\u00e9s de transfert de patrimoine interg\u00e9n\u00e9rationnel qui se d\u00e9rouleront au cours des prochaines ann\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le fait d\u2019avoir des conseillers chevronn\u00e9s et bien inform\u00e9s peut aider \u00e0 guider plusieurs g\u00e9n\u00e9rations au sein des familles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u00a0Il est clair qu\u2019elles s\u2019attendent \u00e0 une approche globale. Les conseils doivent \u00eatre plus int\u00e9gr\u00e9s et strat\u00e9giques quant \u00e0 la fa\u00e7on dont elles vont r\u00e9ellement s\u2019attaquer aux vrais probl\u00e8mes\u00a0\u00bb, affirme Mme\u00a0Murphy\u00a0Ives.<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cet article a \u00e9t\u00e9 publi\u00e9 \u00e0 l\u2019origine dans le Globe and Mail.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez comment les conseils en philanthropie int\u00e9gr\u00e9e et multig\u00e9n\u00e9rationnelle aident les familles \u00e0 \u00e9laborer des strat\u00e9gies qui renforcent les liens avec leur communaut\u00e9 et leur famille.<\/p>\n","protected":false},"author":22,"featured_media":29995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[524,511],"tags":[804,1255],"rbcwm_content_owner":[1134],"rbcwm_need":[546,548],"rbcwm_segment":[538],"rbcwm_solution":[545,550,1253],"rbcwm_topic":[555,551],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-29994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dons-de-bienfaisance","category-placements","tag-la-philanthropie","tag-strategies-philanthropiques","rbcwm_content_owner-private-banking","rbcwm_need-croissance","rbcwm_need-dons-de-charite","rbcwm_segment-particuliers-et-familles","rbcwm_solution-placements","rbcwm_solution-planification-de-patrimoine","rbcwm_solution-private-wealth-services-2","rbcwm_topic-dons","rbcwm_topic-votre-patrimoine"],"acf":{"rbcwm_subtitle":"D\u00e9couvrez comment les conseils en philanthropie int\u00e9gr\u00e9e et multig\u00e9n\u00e9rationnelle aident les familles \u00e0 \u00e9laborer des strat\u00e9gies qui renforcent les liens avec leur communaut\u00e9 et leur famille.","rbcwm_post_author":"","rbcwm_custom_breadcrumb_text":"","rbcwm_custom_breadcrumb_link_url":"","rbcwm_disclaimers":{"add_disclosures":"","perspective_disclaimer":"","expandable":"","omit_from_pages":"","disclaimer_footnote":"Le pr\u00e9sent document a \u00e9t\u00e9 pr\u00e9par\u00e9 pour les soci\u00e9t\u00e9s membres de RBC Gestion de patrimoine, RBC Dominion valeurs mobili\u00e8res Inc.*, RBC Phillips, Hager &amp; North Services-conseils en placements inc., RBC Gestion mondiale d\u2019actifs Inc., Soci\u00e9t\u00e9 Trust Royal du Canada et Compagnie Trust Royal (collectivement, les \u00ab\u00a0soci\u00e9t\u00e9s\u00a0\u00bb) ainsi que leur soci\u00e9t\u00e9 affili\u00e9e, Fonds d\u2019investissement Royal Inc. 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Ainsi, votre propre situation sera prise en compte et les d\u00e9cisions seront fond\u00e9es sur l\u2019information \u00e0 jour."},"rbcwm_insight_cta_id":[10888],"rbcwm_pagination":{"next_link":"","next_link_text":"Next article","previous_link":"","previous_link_text":"Previous article"},"rbcwm_video_duration":"","article_time":"","rbcwm_enable_toc":true,"rbcwm_toc_selector":"h2","rbcwm_toc_sub_selector":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Comment les familles fortun\u00e9es r\u00e9\u00e9crivent leurs strat\u00e9gies philanthropiques<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment les conseils en philanthropie int\u00e9gr\u00e9e et multig\u00e9n\u00e9rationnelle aident les familles \u00e0 \u00e9laborer des strat\u00e9gies qui renforcent les liens avec leur communaut\u00e9 et leur famille.\" \/>\n<meta name=\"robots\" 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