« La nouvelle \u00e9conomie du sport : La valeur in\u00e9gal\u00e9e des athl\u00e8tes professionnelles f\u00e9minines » .<\/a><\/p> \t<\/div> ","protected":false},"excerpt":{"rendered":"Si l\u2019\u00e9cart de revenu persiste entre les hommes et les femmes dans le sport professionnel, une nouvelle \u00e9tude r\u00e9v\u00e8le la plus grande influence qu\u2019ont les athl\u00e8tes f\u00e9minines sur le pouvoir d\u2019achat des amateurs.<\/p>\n","protected":false},"author":0,"featured_media":8643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rbcwm_post_date":"","editor_notices":[],"rbc_url_alias":"","rbcwm_featured_desktop_image_position":"","rbcwm_featured_mobile_image_position":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[511],"tags":[484,481,483,482],"rbcwm_content_owner":[],"rbcwm_need":[546,548,547],"rbcwm_segment":[538,537],"rbcwm_solution":[545],"rbcwm_topic":[544],"rbcwm_channel":[],"rbcwm_format":[],"class_list":["post-8612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-placements","tag-annual-income-in-women-athletes","tag-inequality-in-compensation","tag-invest-in-women-athletes","tag-women-in-sports","rbcwm_need-croissance","rbcwm_need-dons-de-charite","rbcwm_need-preservation","rbcwm_segment-particuliers-et-familles","rbcwm_segment-proprietaires-dentreprise-et-entrepreneurs","rbcwm_solution-placements","rbcwm_topic-sante-et-bien-etre"],"acf":{"rbcwm_subtitle":"Si l\u2019\u00e9cart de revenu persiste entre les hommes et les femmes dans le sport professionnel, une nouvelle \u00e9tude r\u00e9v\u00e8le la plus grande influence qu\u2019ont les athl\u00e8tes f\u00e9minines sur le pouvoir d\u2019achat des amateurs.","rbcwm_post_author":[],"rbcwm_custom_breadcrumb_text":"","rbcwm_custom_breadcrumb_link_url":"","rbcwm_disclaimers":{"add_disclosures":["No"],"perspective_disclaimer":["No"],"expandable":[],"omit_from_pages":[],"disclaimer_footnote":"
1<\/sup> La catégorie « Soccer » fait référence au salaire moyen des membres de la National Women’s Soccer League (NWSL) (femmes) et de la Major League Soccer (MLS) (hommes). La catégorie « Tennis » fait référence au salaire moyen des membres de la Women’s Tennis Association (femmes) et de l’Association of Tennis Professionals (ATP) (hommes). La catégorie « Golf » fait référence au salaire moyen des membres de la Ladies Professional Golf Association (LPGA) (femmes) et du PGA Tour (hommes). La catégorie « Basketball » fait référence au salaire moyen des membres de la Women's National Basketball Association (WNBA) (femmes) et de la National Basketball Association (NBA) (hommes). Source : RBC et The Collective, Spotrac.<\/p>\n2<\/sup> Fait référence à la devise locale basée sur le pays de résidence du répondant. <\/p>\n3<\/sup> The Space Between, Women's Sports Fans – Understanding the Value of the Women's Sports Audience, octobre 2021.<\/p>\n4<\/sup> Le niveau intermédiaire se définit par les athlètes qui ont entre 500 000 et 2 000 000 abonnés sur les médias sociaux. Données de CrowdTangle : 19 avril 2022 au 18 avril 2023 | Taux d’engagement = nombre total d’interactions \/ nombre de personnes exposées à un message donné.<\/p>\nÀ propos de l’étude « The New Economy of Sports »
<\/strong>Le salaire des athlètes et les revenus tirés des contrats de promotion ont été dérivés de données financières exclusives fournies par Wasserman et RBC, de même que des données relatives aux salaires rendus publics au cours de l’année civile 2022. Les données ont comparé les athlètes féminins et masculins exerçant leurs activités de manière professionnelle dans des sports individuels de portée mondiale ou des sports d’équipe pratiqués en Amérique du Nord. Pour identifier les différenciateurs clés sur le plan des communautés d’adeptes à l’égard des sports masculins et féminins, ont été sondés 1 800 Nord-Américains représentant la composition démographique et géographique des États-Unis et du Canada.<\/p>\nÀ propos de The Collective
<\/strong>Division de l’agence Wasserman, The Collective a pour mission de créer du changement à l’égard du soutien de l’équité et de la justice pour les femmes dans les domaines du sport et du divertissement. Comme il s’agit d’un objectif complexe qui ne cesse d’évoluer, The Collective distille des données concernant l’état d’esprit, les désirs, le style de vie des femmes et plus encore, sous forme d’information exploitable et de stratégies de commercialisation à l’intention des marques, des propriétés et des talents. En collaboration avec un consortium mondial des plus grands esprits universitaires et des leaders de l’industrie d’aujourd’hui, The Collective permet d’acquérir une compréhension globale et approfondie des femmes en tant que consommatrices, amatrices, professionnelles et personnes.<\/p>\nÀ propos de la division Professionnels du sport RBC
<\/strong>Fondée en 1989, la division Professionnels du sport RBC rassemble les meilleurs conseillers et spécialistes en matière de gestion du patrimoine qui fournissent des services financiers intégrés et des stratégies sur mesure pour aider les athlètes, les cadres, Service clientèle, les agents, les propriétaires, les ligues et les autres participants actifs dans le domaine du sport à jeter des bases solides d’une réussite financière.<\/p>"},"rbcwm_insight_cta_id":10838,"rbcwm_pagination":{"next_link":"","next_link_text":"","previous_link":"","previous_link_text":""},"rbcwm_video_duration":"","article_time":"","rbcwm_enable_toc":false,"rbcwm_toc_selector":"h2"},"yoast_head":"\nLes femmes et le sport : un rapport pr\u00e9conise d\u2019investir dans les athl\u00e8tes f\u00e9minines professionnelles<\/title>\n<meta name=\"description\" content=\"Si l\u2019\u00e9cart de revenu persiste entre les hommes et les femmes dans le sport professionnel, une nouvelle \u00e9tude r\u00e9v\u00e8le 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