Masterpiece announces new initiative to support artists with commercial and art market know-how in collaboration with Royal Bank of Canada and Sotheby’s Institute of Art

Masterpiece is delighted to announce an exciting new collaboration with its principal partner, Royal Bank of Canada (RBC) – Deconstructing the Art World for Emerging Artists. The programme is sponsored through the RBC Emerging Artists Project, in partnership with Sotheby’s Institute of Art.

Launching this September and aimed at artists living or working in the UK that have recently graduated from British art schools, the programme is designed to build knowledge of essential commercial and art market concepts amongst the creative and artistic community. Through participation in this online course, emerging artists will learn how to navigate the art world and support themselves as creative practitioners, with topics including: promoting yourself effectively, seeking gallery representation, navigating contracts and fees, understanding the relationship between the artist and collector, and defining what’s yours - intellectual property.

The programme has been curated by our Educational Partner, Sotheby’s Institute of Art, the graduate school of art and its markets, and sponsored by the RBC Emerging Artists Project, an initiative dedicated to supporting the careers of emerging artists. It provides opportunities for artists to receive mentorship, networking, training, and access and exposure to new audiences. In 2020, RBC expanded its Emerging Artists Project to Europe to help more artists bridge the gap from emerging to established and support organisations that provide the best opportunities to advance artists’ careers. Since 2015, more than 24,000 artists have benefited from their supported programmes.

Masterpiece is delighted to be partnering with RBC and Sotheby’s Institute of Art on this programme to support artists at such a critical time. Through collaboration with faculty from Sotheby’s Institute of Art and expert contributors from Masterpiece’s network, the project will enable the commercial know-how to help these young artists in their careers.

 

Prue Thompson, Senior Director of Marketing and Client Engagement at RBC Wealth Management International, said:

“RBC has a long-standing commitment to the arts - bringing our purpose to life, helping the communities where we live and work prosper. The RBC Emerging Artists Project supports organisations focused on advancing the careers of artists who are helping to shape our societies and our culture. We are privileged to be working with Masterpiece and Sotheby's Institute of Art on this exciting new initiative, particularly at such an incredibly disruptive time for the arts and education.”

Lucie Kitchener, Managing Director of Masterpiece said:

“Masterpiece has always been dedicated to supporting the next generation and we’re delighted that we are able to align our goals with RBC’s own commitment to emerging artists, in this our eighth year of RBC’s Principal Partnership. In collaboration with Sotheby’s Institute of Art as Educational Partner, Masterpiece and RBC have undertaken to provide top tier art market expertise to early career artists, free of charge, demonstrating their shared belief in the importance of accessibility and equal opportunities.”

Joe Watson, Director of Lifelong and Continuing Education at Sotheby's Institute of Art said:

“A core purpose of Sotheby's Institute of Art is to make the art world more legible for more people. In deconstructing its opportunities and complexities through this series of compelling short films we aim to enable and encourage artistic enterprise wherever it's found in the world. We're excited to be able to do so with such forward-thinking partners.”

Notes to Editors

About the Course

The programme will be available online from September 2021.

Artists are invited to register through the following link: https://masterpiecefair.ll-hosts.com/view-form.php?=1&id=8088

About RBC

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 86,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalisation, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.‎

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.

About Masterpiece

Founded in 2010, Masterpiece has established itself as the world's leading cross-collecting fair, offering the finest works of art, design, furniture and jewellery, from antiquity to the present day. International exhibitors present exceptional works for sale for new and established collectors to discover. The Fair integrates exhibitors from every major market discipline, demonstrating how different works of art can be combined in a stimulating way, and introducing visitors to disciplines and periods of art, they might otherwise not encounter.

https://www.masterpiecefair.com/

About Sotheby’s Institute of Art

Sotheby's Institute of Art was established in 1969 by Sotheby’s Auction House to train future experts in the arts and help support the company’s core competencies. Since 2003, Sotheby's Institute of Art has been independently owned by Cambridge Information Group and its degree-level programs have been validated by the University of Manchester, underscoring the Institute’s unbiased dedication to higher learning. The Institute is a registered higher education provider with the UK Government’s Office for Students.

Sotheby’s Institute of Art is among the world's leading academic centres dedicated to quality, excellence and innovation in art education. Sotheby’s Institute of Art’s faculty comprises over 40 full-time leading international experts and analysts in the areas of art business, contemporary art, photography, fine and decorative art, and Asian art. Art Business covers topics from art evaluation, history and analysis of the art market to art law, art investment and insurance.

Today, Sotheby’s Institute of Art comprises academic centres in London, New York, and Online. We are committed to the development of innovative approaches and methods of learning, utilising the resources of important art centres worldwide.

www.sothebysinstitute.com

Press Contacts

India Roche at Sutton: india@suttoncomms.com
Ben Adams at RBC: ben.adams@rbc.com