Learning lessons through the game of golf: RBC connects youth with life-changing opportunities


When it comes to one-on-one golf instruction, you can’t do much better than learning from PGA star Brandt Snedeker.

That was the case for several youth golfers from northern California, who recently had the opportunity to participate in a special putting clinic with Snedeker at an event sponsored by RBC Wealth Management, City National Bank and Youth on Course, a national nonprofit based in California that aims to improve the accessibility and affordability of golf for kids ages 6-18.

snedeker talks to youth in page

Snedeker, who is one of 13 world-class golfers on Team RBC, shared his putting strategies and offered one-on-one tips to the participants, who were eager to learn.

“Brandt worked with all the kids individually, and as a group,” says Jeff Clark, director of development with Youth on Course. “Some of them took away from the event some real insights into the improvement of their own game.”

The recent California event and partnership with Youth on Course, which gives kids life-changing opportunities through subsidized rounds of golf, caddie programs, paid high school internships, college scholarship and more, demonstrates RBC’s commitment to golf and how the firm uses the game to connect with kids in local communities.

Connecting youth with golf opportunities

RBC supports golf around the world through high-profile relationships with the PGA TOUR and Golf Canada. The firm is the title sponsor of both the RBC Heritage and RBC Canadian Open tournaments. The RBC Canadian Open, the world’s third-oldest national Open Golf Championship, took place July 24-30 of this year at the Glen Abbey Golf Club in Oakville, Ontario.

snedeker practices putting with youth inpage

Team RBC is typically well-represented at events like the Canadian Open, comprised of other household names like Ernie Els, Jim Furyk, Brooke Henderson, Graeme McDowell, and more. And while the success of Team RBC helps build RBC’s worldwide brand, the golfers also help the firm with another important mission: to connect with the communities where RBC employees live and work.

In past years, golfers from Team RBC joined the firm for a special event called “Shot for College,” where the pros provide insight and instruction to youth golfers age 12-17. The youth participants would then have an opportunity to earn a scholarship for sinking long putts. For a recent Shot for College event, RBC partnered with nonprofit The First Tee, which helps at-risk youth develop life skills using the game of golf as its teaching tool.

Chris Glassman, a financial advisor in RBC Wealth Management’s Baltimore office, serves on the board of the First Tee’s Baltimore chapter and says there’s a lot that kids can learn through the game.

snedeker coaches young boy in page

“Golf helps with interpersonal skills, it helps with managing your emotions, and it helps with honesty and integrity,” Glassman says. “Golf is unique in its ability to teach values and habits that we often take for granted.”

Similarly, the youth who participated in the recent Youth on Course event learned important lessons from Brandt Snedeker about doing what’s right, says Michael Schipper, director of RBC Wealth Management’s San Francisco complex, which was involved with the putting clinic.

“Brandt talked to them about the ethics of the game,” Schipper says. “He really embodies the core values of the game of golf, which are also the core values of RBC. Those showed through to the kids.”

And that’s why it’s important for RBC to connect youth with golf opportunities, he thinks.

“It underscores the core mission of our brand, which is to do well by doing good in our communities,” Schipper adds. “It’s about investing in communities, and investing in children who may not have access to the game of golf.”

snedeker poses for photo with kids in page


Investment and insurance products offered through RBC Wealth Management are not insured by the FDIC or any other federal government agency, are not deposits or other obligations of, or guaranteed by, a bank or any bank affiliate, and are subject to investment risks, including possible loss of the principal amount invested.

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