Head of Advice and Solutions
RBC Wealth Management – U.S.
As head of the RBC Wealth Management – U.S. Advice & Solutions group, Ann Senne leads the teams that support financial advisors in providing holistic wealth management solutions to clients. The Advice & Solutions group brings together product development, design and delivery, in-field support, training and education teams to create and deliver a goals-based wealth management client experience.
In her more than 20-year career at RBC, Senne has served in several leadership roles, including the head of client experience for RBC’s global Wealth Management division, where she led the development and delivery of a client experience strategy. She also managed the RBC teams responsible for the mutual fund, annuity and retirement solutions in the U.S. as well as the company’s North American advisory programs. Senne currently serves on the Board for RBC Global Asset Management U.S. and also chairs RBC’s USA Pension and Benefits Committee.
Senne has additional experience as senior vice president, head of product at US Bank and also previously served as chief operating officer at LoCorr Fund Management. She holds a bachelor’s degree in accounting from the University of Wisconsin-Eau Claire and an MBA in finance and strategic management from the Carlson School of Management, University of Minnesota. She earned a CPA designation and completed the Securities Industry Institute at Wharton in 2010.
Senne is active in her community and has experience serving on non-profit boards. She is currently on the board of The Emily Program Foundation, a Minnesota-based non-profit working to prevent and eliminate eating disorders. She previously served on the Finance Committee for Minnesota Adult and Teen Challenge, and as Treasurer for Tubman, an organization focused on restoring healthy families that are dealing with domestic abuse. Additionally, Senne is committed to diversity and inclusion, serving on RBC’s Diversity Leadership Council, an advisor to the Women’s Association of Financial Advisors and a mentor in RBC’s Diverse Perspectives Mentoring Program. She is also a mentor in Money Management Institute’s (MMI) Gateway to Leadership Program.