Young golfers got the chance to play with a PGA star—and develop new skills along the way.
When it comes to learning about golf, you can’t do much better than being able to play next to a professional.
That was the case for two young golfers at the 2023 RBC Heritage tournament, who had the opportunity to golf with PGA star and Team RBC ambassador Cameron Young. The memorable event was hosted by RBC and featured local golfers from First Tee, a nonprofit that helps youth develop life skills using the game of golf as its teaching tool.
Young, one of 12 world-class golfers on Team RBC who represent the firm on the PGA Tour, teamed up with a 9-year-old and 11-year-old golfer to complete the ninth hole of the Harbour Town Golf Links in Hilton Head, S.C. At the end of the event, RBC donated $25,000 in the name of the youth participants to the Heritage Classic Foundation, a nonprofit that aims to elevate the long-term economic, social and cultural life of South Carolina.
“Teaming up with these talented golfers and playing for charity was a great way to kick off my first time at the RBC Heritage with Team RBC,” Young says.
That event is just one example of how RBC is committed to golf and uses the game to connect with kids in local communities.
Cameron Young is just one of several Team RBC ambassadors who helps RBC connect youth with golf opportunities.
RBC supports golf around the world through high-profile relationships with the PGA Tour and Golf Canada. The firm is the title sponsor of both the RBC Heritage and the RBC Canadian Open, the world’s third-oldest continuously running tournament on the tour.
Team RBC is comprised of household names like Young, Sam Burns, Sahith Theegala, Brooke Henderson, and more. And while the success of Team RBC helps build RBC’s worldwide brand, the golfers also help with another important mission: to connect with the communities where RBC employees live and work.
In the past, Team RBC golfers have joined the firm for youth clinics or instructional events held along with organizations like First Tee or Youth on Course, a California-based nonprofit that aims to improve the accessibility and affordability of golf for kids.
Chris Glassman, a financial advisor in the RBC Wealth Management–U.S. Baltimore office, serves on the board of First Tee’s Baltimore chapter and says there’s a lot that kids can learn through the game.
“Golf helps with interpersonal skills, it helps with managing your emotions, and it helps with honesty and integrity,” Glassman says. “Golf is unique in its ability to teach values and habits that we often take for granted.”
That’s why it’s important for RBC to connect youth with golf opportunities, says Shana Deuel, senior sponsorship manager at RBC Wealth Management–U.S.
“It underscores the core mission of our brand, which is to do well by doing good in our communities,” Deuel says. “It’s about investing in communities, and investing in children who may not have access to the game of golf.”
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