MINNEAPOLIS (July 27, 2017) – Industry veteran Sean Kellenberger has joined RBC Wealth Management as the head of U.S. Marketing Strategy, the firm announced today. In this role, Kellenberger will work to increase brand awareness in the U.S. and accelerate the firm’s digital marketing strategy.
With 25 years of experience in financial services, Kellenberger has spent his career helping institutions, financial advisors, clients, and wholesalers in a variety of roles from customer service to strategy to marketing. He joins RBC Wealth Management from Ameriprise Financial, where he most recently served as vice president of Interactive Marketing.
“Over the past year, we’ve made numerous investments in people and technology all with the goal of better serving our clients,” said Michael Armstrong, CEO of RBC Wealth Management – U.S. “We have a great story to tell and Sean will shape how we do that.”
Prior to Ameriprise, Kellenberger held several other positions within the broker/dealer, asset management and insurance industries, focusing on interactive strategy, social media, CRM, and multi-channel customer experience at companies such as Wells Fargo, The Hartford, Aetna Insurance and Minneapolis advertising agency Yamamoto.
“With his keen understanding of advisor and client needs, and his many years of experience developing successful marketing strategies and campaigns, Sean will play an integral role in supporting and enhancing existing advisor-client relationships and forging relationships with new and prospective clients,” said Kristen Kimmell, chief of staff at RBC Wealth Management – U.S.
Other recent key hires include Amit Sahasrabudhe, who now serves as head of Strategy & Technology; Ann Senne, who joined as head of Advice & Solutions in November; and Angie O’Leary, formerly of U.S. Bank, who was named head of Wealth Planning in March. As with the head of Strategy and Technology position, both are newly created roles at the firm. Also in November, the firm brought in Bryan Mullin, former principal and director of alternatives research at Slocum Inc., to serve as head of Alternative Investments.
In the United States, RBC Wealth Management operates as a division of RBC Capital Markets, LLC. Founded in 1909, RBC Capital Markets, LLC. is a member of the New York Stock Exchange, the Financial Industry Regulatory Authority, the Securities Investor Protection Corporation, and other major securities exchanges. RBC Wealth Management has $294 billion in total client assets with approximately 1,800 financial advisors operating in 200 locations in 40 states.
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