Plastics and recycling: a material issue for investors


RBC GAM takes a look at the risks and investment opportunities surrounding global plastics pollution and the growth of sustainable packaging.


By Corporate Governance and Responsible Investment Team, RBC GAM

In 1869, the first synthetic plastic was made. Its inventor was motivated by the promise of US$10,000 for the creation of a substitute for ivory. Ironically, as demand for ivory was devastating the world’s population of wild elephants, plastic was praised for its ability to “protect the natural world from the destructive forces of human need.” Plastics have since become ubiquitous in our society. But they are certainly no longer praised for their effect on the natural world.

The growing impact of plastics pollution

Plastic has significantly contributed to the planet’s environmental degradation for two main reasons:

  • the single-use nature of many plastic products
  • the amount of time it takes for plastic products to break down

Recycling, although beneficial, offers an imperfect solution. Despite recycling efforts, most plastics end up in landfills or in the environment. In fact, of the estimated nine billion tons of plastic that have ever been produced, only nine percent has been recycled.

Recently, awareness of this issue has garnered significant media attention, with a focus on the discarded plastics that have made their way into our oceans. The headlines are numerous and shocking, with images of the “Great Pacific Garbage Patch” and animals trapped in plastic rings. The numbers are equally alarming. Some scientists estimate that by 2050 there will be more plastic than fish in the ocean (by weight). Others claim there is currently anywhere between 150 million and 300 million tons of plastic floating in oceans, with eight million additional tons entering the water each year.

Given the severity and scope of the issue, action on plastics pollution is being taken globally. The UN Environment Program launched the Clean Seas Campaign in February 2017, with the goal of dramatically reducing marine litter, ocean plastics pollution was at the centre of discussions at the 2018 G7 Summit and countless businesses and governments – at all levels – are making commitments to ban single-use plastic.

In part, this action is in response to rising global sensitivity to plastics pollution, resulting in changing consumer preferences and regulatory pressure. In RBC Global Asset Management’s (RBC GAM) view, the prominence of this environmental issue has significant implications for investors. RBC GAM has now seen this discussion move into the boardrooms of investee companies.

Investors speak out

Perhaps galvanized by public sentiment and regulatory developments, investors have been swift to take action on plastics pollution. Recently, investors have been filing prominent shareholder proposals in North America calling on companies to consider the impact of their product packaging on the environment. Proponents cite material financial, environmental, reputational and operational risks as reasons for support. They are asking the companies in which they’re invested to report on how they’re managing these risks. Indicative of public sentiment on the issue, shareholder proposals related to sustainable packaging have been receiving high levels of support – well above the average level traditionally seen for environmental and social shareholder proposals.

The risks for business

As more companies and governments announce reduction targets related to plastics pollution, or even outright bans of plastic products, the risks associated with the use of non-sustainable packaging also increase. The UN Environment Progam’s 2018 report on single-use plastics found:

  • 52 countries have some form of ban on single-use plastics at a national level
  • 24 countries have a levy on single-use plastics at a national level (e.g. charging five cents for a plastic bag)
  • A further 18 countries have regions with some form of levy or ban.

Starbucks, McDonald’s, Ikea, American Airlines, Disney and American Express are just some of the companies that have announced high-profile bans on plastic straws. A number of companies have also committed to researching and developing a more sustainable solution. And more than 40 UK companies have signed the UK Plastics Pact. This agreement is focused on three main areas:

  • Increasing the amount of reusable, recyclable or compostable plastic packaging
  • Ensuring a greater percentage of plastic packaging is effectively recycled or composted
  • Generally taking action to eliminate single-use packaging by 2025.

The other side of the plastics pollution equation is the supply side. The packaging industry has been or will be subject to developing industry trends, including:

  • shifts in consumer behaviour
  • changing cost structures
  • the global trend of increased environmental regulation
  • the rise of e-commerce

In 2017, during the U.S. holiday season, online shopping exceeded in-store purchases for the first time. It’s estimated that by 2020, online shopping could account for nearly 15 percent of all global retail sales, according to MSCI ESG Research LLC. Accordingly, consumer preference for online shopping could significantly increase demand for packaging. And the growth in emerging markets has led to increased consumption in those same markets and a greater need for packaging.

The negative social and environmental consequences of the packaging required to meet the world’s increasing demand has been met with resistance from consumers who are demanding improvements in safety and environmental impacts. In addition,the packaging industry faces increasing costs. Overall, significant investments may be required for suppliers both to meet consumer demand for sustainable packaging and to improve their environmental performance.

Managing plastics risk

Plastics pollution and sustainable packaging have become a material issue for investors. This is due to the forces of changing consumer preferences, environmental regulations, pressure from industry peers making headline grabbing, anti-plastic commitments, and trends pressuring the packaging industry amidst a period of global sensitivity to plastics pollution. Significant reputational, financial,regulatory and operational risks are now associated with corporate contributions to this global issue.

RBC GAM and its Corporate Governance and Responsible Investment (CGRI) team are committed to understanding and evaluating this evolving issue. The CGRI team, formed in 2014, advances the integration of ESG principles into investment analysis by RBC GAM’s investment teams, collaborates with like-minded investors and engages with lawmakers or regulators.

This document is provided by RBC Global Asset Management (RBC GAM) for informational purposes only and may not be reproduced, distributed or published without the written consent of RBC GAM. This document does not constitute an offer or a solicitation to buy or to sell any security, product or service in any jurisdiction. This document is not available for distribution to people in jurisdictions where such distribution would be prohibited.

 RBC GAM is the asset management division of Royal Bank of Canada (RBC) which includes RBC Global Asset Management Inc. (RBC GAM Inc.),RBC Global Asset Management (U.S.) Inc., RBC Global Asset Management (UK) Limited, RBC Investment Management (Asia) Limited, and BlueBay Asset Management LLP, which are separate, but affiliated subsidiaries of RBC. In Canada, this document is provided by RBC GAM Inc. (including Phillips, Hager & North Investment Management) which is regulated by each provincial and territorial securities commission with which it is registered. In the United States, this document is provided by RBC Global Asset Management (U.S.) Inc., a federally registered investment adviser. In Europe, this document is provided by RBC Global Asset Management (UK) Limited, which is authorised and regulated by the UK Financial Conduct Authority. In Asia, this document is provided by RBC Investment Management (Asia) Limited. RBC Investment Management (Asia) Limited is registered with the Securities and Futures Commission (SFC) in Hong Kong.  

This document has not been reviewed by, and is not registered with any securities or other regulatory authority, and may, where appropriate, be distributed by the above-listed entities in their respective jurisdictions. Additional information about RBC GAM may be found at

This document is not intended to provide legal, accounting, tax, investment, financial or other advice and such information should not be relied upon for providing such advice. RBC GAM takes reasonable steps to provide up-to-date, accurate and reliable information, and believes the information to be so when printed. RBC GAM reserves the right at any time and without notice to change, amend or cease publication of the information. Information obtained from third parties is believed to be reliable, but no representation or warranty, express or implied, is made by RBC GAM, its affiliates or any other person as to its accuracy, completeness or correctness. RBC GAM and its affiliates assume no responsibility for any errors or omissions.

Some of the statements contained in this document may be considered forward-looking statements which provide current expectations or forecasts of future results or events. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties. Do not place undue reliance on these statements because actual results or events may differ materially from those described in such forward-looking statements as a result of various factors. Before making any investment decisions, we encourage you to consider all relevant factors carefully.

® / TM Trademark(s) of Royal Bank of Canada. Used under licence. © RBC Global Asset Management Inc. 2019

RBC Wealth Management, a division of RBC Capital Markets, LLC, Member NYSE/FINRA/SIPC.

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