Investment process

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Insight only has value when it leads to action. Our process helps turn research into results, managing your clients’ portfolios with skill and discipline.

Our dynamic approach

Our rigorous, independent and dynamic investment management process alleviates some of your regulatory and compliance burden, freeing up your time to focus on your clients.

Strategic asset allocation Tactical asset allocation Investment selection Portfolio construction Ongoing risk monitoring

Our Investment Committee determines a diversified blend of investments to help generate long-term returns for a range of risk profiles.

Direct equity selection process

We invest a significant amount of time and expertise in researching companies for our direct equity buy list. The approach is long term, quality focused and conviction led.

Phase 1: Analysis

Our equity analysts conduct in-depth analysis of each opportunity, looking for a combination of the following factors. And by considering environmental, social and governance (ESG) factors, we protect long-term value and encourage positive change where it matters most.

  • External positioning

    • Simple, resilient and adaptable business models
    • Industries with attractive characteristics
    • Durable competitive strengths that help financial performance
    • Robust cash generation
    • Favourable tailwinds providing opportunities for growth and reinvestment

  • Internal qualities

    • Able, honest and humble management teams
    • Shareholder alignment
    • A corporate culture that reinforces the competitive positioning
    • Creative organisations with a growth mindset
    • Distinct corporate identity and purpose

  • Analytical assessment

    • A valuation that reflects realistic outcomes
    • Clear rationale for ownership
    • Understanding of the key variables that drive performance
    • Comfort with identified risks

Phase 2: Conviction baskets

We use a three-stage transparent process to categorise equities into conviction baskets, reflecting the depth of our analysis and level of confidence in each opportunity.

Fund selection process

A dedicated team within our Research department focuses on analysing and monitoring funds to ensure ESG considerations are integrated in their due diligence. When identifying funds for our buy list, they look for a balanced blend of characteristics, including:

  • Consistent and well-defined investment philosophy
  • Proven manager track record
  • Strong alignment between manager and investor interests
  • High-quality, experienced team
  • Stable, investment-driven organisation
  • Appropriate fund size and reasonable service fees

We then apply a three-stage transparent process to categorise funds according to conviction and suitability:

The value of investments, and any income from them, can fall and you may get back less than you invested. Information is provided only as an example and is not a recommendation to pursue a particular strategy. The criteria for a sustainable investment are still under development and can change. Please make sure you understand the objective and environmental, social and governance (‘ESG’) characteristics of the product or service you invest in. Be aware a strategy, based on securities of companies which maintain strong ESG credentials, may result in a return that compares unfavourably to similar investments without such focus

Deliver more for your clients

Our team is here to discuss how our disciplined investment approach can complement your advice and strengthen client relationships.

Arrange a conversation

The value of investments and any income from them can fall, and you may not get back what you invested.