Supporting clients in the business of sport

RBC Sports Advisory

Whether you are an athlete, owner, executive or investor, we can help shape your business and your legacy with our expertise in navigating all areas of the sports industry.

Benefit from a team that knows the business beyond the game

Established in 1989, the RBC Sports Advisory division brings together a global team of banking, investment and wealth management professionals to create strategies for financial success, tailored to clients in sports and related industries.

A thorough understanding of the rapidly evolving sports industry, and extensive experience with clients across the sports ecosystem allows us to understand your needs. From stadium and league financing, to supporting ownership consortiums and advising athletes, agents and executives, we’re here to help you with every step of your journey.

Helping over 2,000 athletes find success during their playing careers and beyond.

In addition to our work across all areas of the sports industry, the RBC Sports Advisory division continues to work with professional athletes and industry executives. We understand that today’s athlete has an additional focus on business beyond the game. Our expansive experience with professionals across the sports ecosystem allows us to stay ahead, evolve and set new standards to meet the needs of our clients.

We believe the greatest returns are more than financial. Let us help you navigate opportunities, changes and challenges as they happen and help you and your family grow more than wealth.

“As billions of dollars flow through the sports industry driving record valuations and expansion, our comprehensive reach across all areas of sports business allows us to provide a uniquely proactive and customized approach for our clients.”

Wayne Bossert

Deputy Chairman
RBC Wealth Management

Access customized education resources for you and your family

Make informed decisions about your career, your wellness and the future. Share your ambitions with us, and we can create customized educational programming for you, your family or your team.

We leverage our partnerships with Harvard Business School, leAD, Straight Up Health and other organizations to help our clients and their families improve their business acumen, grow professional networks and thrive in an ever-changing world.

“We help clients manage all aspects of their lives, not just their finances. It’s not a one-sized fits all model – we customize our business beyond the game programming for each client.”

Luana Harris

Managing Director, RBC Sports Advisory
RBC Wealth Management

Explore our resources

Women in sports: Report advocates for investing in professional women athletes

Investing

The income gap remains between men and women in professional sports, yet a new study reveals the greater influence women athletes have on fans’ buying power.


4 minute read
– Women in sports: Report advocates for investing in professional women athletes

How the John Tavares Foundation gives back by helping youth fuel their passions and potential

Charitable giving

How the John Tavares Foundation gives back by helping youth fuel their passions and potential




4 minute read
– How the John Tavares Foundation gives back by helping youth fuel their passions and potential

How StellarAlgo Uses Data to Create Bespoke Fan Experiences

Technology

This Canadian startup is changing the way organizations connect with fans across the sports and entertainment ecosystem.




5 minute read
– How StellarAlgo Uses Data to Create Bespoke Fan Experiences

Plan for your success


Team up with a member of the RBC Sports Advisory division to help achieve your goals and create your ideal financial future.

A globally resourced financial institution

RBC (including City National Bank, an RBC Company), leverages a purpose-driven, principles-led approach to deliver exceptional service. As a global bank, we have a diversified business model with a focus on innovation, providing a custom experience to our 17 million clients in Canada, the U.S. and 27 other countries.

RBC Wealth Management is a business name used by various affiliates of Royal Bank of Canada. Private bankers are employees of Royal Bank of Canada and registered mutual fund dealing representatives of Royal Mutual Funds Inc. (RMFI). Financial planning services and investment advice offered through private bankers are provided by RMFI. RMFI, RBC Global Asset Management Inc., Royal Bank of Canada, Royal Trust Corporation of Canada and The Royal Trust Company are separate corporate entities which are affiliated. RMFI is licensed as a financial services firm in the province of Quebec.