How Canada can thrive in a new global trade landscape

Global wealth

New Canadian industrial strategies, combined with a stronger strategic trade alliance with the U.S., would give Canada a foothold in the supply chains that will drive technologies of the future.


Naomi Powell

The world’s supply chains have endured many blows this century: 9/11, the global financial crisis, the Fukushima earthquake, Brexit. But even in that context, the past year stands out. There was the abrupt shutdown of Chinese factories, the international scramble for masks and PPE, virus-containment measures that grounded airplanes for months, and port logjams. Then, in what’s surely the ultimate symbol of the COVID-era trade chaos, one of the world’s biggest container ships became wedged across the Suez Canal. A team of dredgers and tugboats finally dislodged the massive Ever Given. But there are signs that, in the wake of the pandemic, things won’t be going back to the way they were. As Brian Deese, the top economic advisor at the White House, tweeted after the Ever Given was freed: “Just another reminder of how imperative it is to ensure the resilience of our supply chains going forward.”

Three scenarios for Canada’s export future
Goods and services export volumes as a share of real GDP
Three scenarios for Canada's export future


Exports grow 1x real GDP

Exports grow 0.5x real GDP
Exports grow 1.5x real GDP

Source: RBC Economics | *Closing the gap between the lowest and highest growth scenarios could boost Canadian exports by a cumulative $1 trillion by 2030.

The U.S. is aiming to reengineer supply chains to serve new priorities around national security, workers, the environment and geopolitics. For the Biden administration, these networks are the foundation of a new American industrial strategy designed to reshore manufacturing, invest in electric vehicles, batteries, semiconductors and other clean technologies, and win “the race for the future” against an ascendant China.

For Canada, it could be an opportunity to recapture lost ground, according to Trading Places, a new report from RBC Economics. New Canadian industrial strategies, combined with a stronger strategic trade alliance with the U.S., would give Canada a foothold in the supply chains that will drive technologies of the future. It could help rebuild export muscle that was lost in recent years as Canada’s share of the U.S. market shrank and residential and consumer spending took over as drivers of economic growth. It could also give Canada the chance to revitalize traditional sectors set to be disrupted by the shift to green technologies: autos, energy and metals and minerals that accounted for more than half of exports to the U.S. or $227 billion in 2019.

Success isn’t assured as other countries vie for a role in the supply lines supporting the world’s largest economy. But Canada enjoys a lot of advantages going in, including deep integration in North American auto manufacturing, a free trade pact with the U.S. and Mexico, and deposits or production of every critical mineral used in the manufacture of EV batteries.

To compete for investment, Canada will need to consider modern policy tools to support strategic goods like EVs and batteries, particularly as other countries offer incentives and subsidies. It will need to establish priority sectors for investment, such as infrastructure, and develop more robust R&D and skills strategies. It will need to work closely with key international partners. The payoff could be sizeable, helping Canada push toward an ambitious but reasonable target of $1 trillion in additional exports by 2030.

This report was originally published on March 30, 2021 by RBC Thought Leadership.

Naomi Powell is responsible for editing and writing pieces for RBC Economics and Thought Leadership. Prior to joining RBC, she worked as a business journalist in Canada and Europe, most recently reporting on international trade and economics for the Financial Post.

This article is intended as general information only and is not to be relied upon as constituting legal, financial or other professional advice. A professional advisor should be consulted regarding your specific situation. Information presented is believed to be factual and up-to-date but we do not guarantee its accuracy and it should not be regarded as a complete analysis of the subjects discussed. All expressions of opinion reflect the judgment of the authors as of the date of publication and are subject to change. No endorsement of any third parties or their advice, opinions, information, products or services is expressly given or implied by Royal Bank of Canada or any of its affiliates.

In Quebec, financial planning services are provided by RBC Wealth Management Financial Services Inc. which is licensed as a financial services firm in that province. In the rest of Canada, financial planning services are available through RBC Dominion Securities Inc.

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