Ann Senne


U.S. Chief Administrative and Integration Officer

Our firm is ready to succeed in this new age of advice namely because of our unwavering commitment to the client experience. From the investments we make in technology to the support teams we’ve built, every part of our business is centered around that experience.”

Ann Senne is an energetic and compassionate leader focused on unlocking the potential of each employee to fuel enterprise growth, innovation and success. As U.S. chief administrative and integration officer, she plays a critical role in leading our cross-business strategy in the U.S. and executing a portfolio of business initiatives focused on enhancing the U.S. operating model and the solutions and services offered to U.S. businesses and clients.

Ann draws from more than 28 years of experience in the financial services industry. She started in the business as an internal auditor before holding many roles supporting and leading the firm’s product team. She then moved into RBC’s Global Wealth Management division where she served as head of client experience and head of managed solutions serving the U.S., Canada, UK, and Asia Pacific businesses. Most recently, Ann drove growth and innovation as head, advice and solutions at RBC Wealth Management–U.S., leading a team of over 200 professionals supporting financial advisors in providing holistic wealth management solutions to clients and delivering an exceptional, goals-based wealth management client experience.

A leader committed to teamwork, mentoring and collaboration, Ann serves on RBC’s Diversity Leadership Council and as executive sponsor of the firm’s women’s employee resource group. She’s also a mentor in RBC’s Diverse Perspectives Mentoring Program and in the Money Management Institute’s (MMI) Gateway to Leadership Program. In her community, Ann currently serves on the board of the Minneapolis nonprofit WithAll, working to increase prevention of eating disorders, support recovery and promote legislative change.

Ann holds a bachelor’s degree in accounting from the University of Wisconsin – Eau Claire and an MBA in finance and strategic management from the Carlson School of Management, University of Minnesota. She earned a CPA designation and completed the Securities Industry Institute program at Wharton in 2010. Married with two kids, Ann enjoys long walks and hikes with friends and family, Pilates and boating or water skiing during the lovely Minnesota summers.

Ann's insights

As women gain power, interest in ESG investing grows


The values that women hold will shape how wealth is created, mobilized and passed down to the next generation.

4 minute read