From the investments we make in technology to the support teams we’ve built for our advisors, every part of our business is centered around the client experience.

As head of the RBC Wealth Management–U.S. Advice & Solutions group, Ann Senne designs the wealth planning experience for the firm’s 2,000 financial advisors. She's an energetic and compassionate leader, focused on unlocking the potential of each employee to fuel enterprise growth, innovation and success.

She delivers competitive solutions that equip advisors with practice management, training and support to best serve their clients. Given the firm’s focus on digitally enabled, goals-based advice, the work of Ann's team is integral to the firm’s overall success.

Ann draws from nearly three decades of experience in the financial services industry. After starting her career as an internal auditor, she held many roles supporting and leading the firm’s product team. Ann then moved into RBC’s Global Wealth Management division as head of client experience and head of managed solutions, supporting the U.S., Canada, UK and Asia Pacific businesses.

She serves on RBC’s Diversity Leadership Council and as executive sponsor of the firm’s newly formed women’s employee resource group. She’s also a mentor in RBC’s Diverse Perspectives Mentoring Program and in the Money Management Institute’s (MMI) Gateway to Leadership Program. In her community, Ann currently serves on the Board of the Minneapolis nonprofit WithAll, working to increase prevention of eating disorders, support recovery and promote legislative change.

Ann holds a bachelor's degree in accounting from the University of Wisconsin – Eau Claire and a master of business administration in finance and strategic management from the Carlson School of Management, University of Minnesota. She earned a CPA designation and completed the Securities Industry Institute program at the Wharton School of the University of Pennsylvania in 2010.

Married with two kids, Ann enjoys long walks and hikes with friends and family, pilates, skiing and boating during the lovely Minnesota summers.

Investment and insurance products offered through RBC Wealth Management are not insured by the FDIC or any other federal government agency, are not deposits or other obligations of, or guaranteed by, a bank or any bank affiliate, and are subject to investment risks, including possible loss of the principal amount invested.